Indian men's festive-wear brand Manyavar has chosen the auspicious wedding season to mark its debut in South India. With the launch of "Vivaham," a collection of traditional South Indian attires like Panchakacham and Veshti, Manyavar is ready to redefine festive fashion in the region.
To celebrate this grand occasion, Manyavar has partnered with GroupM OOH Solutions to unveil a captivating Out-of-Home campaign featuring superstar Ram Charan as the brand ambassador. The campaign, aptly titled #TaiyaarHokarAiye ("Get ready"), features larger-than-life cutouts of Ram Charan adorned in Manyavar's elegant garments, reaching a staggering 70 feet at key locations across Andhra Pradesh and Telangana. Additionally, in Hyderabad, strategically placed bridge and pillar panels create a mesmerizing effect for commuters.
This launch signifies a major milestone for Manyavar, a brand known for its masterful blend of tradition and innovation in Indian festive wear. The "Vivaham" collection showcases the brand's commitment to embracing the rich South Indian
heritage, aligning perfectly with its values of inclusivity and diversity.
Vedant Modi, Chief Revenue Officer, Vedant Fashions, believes the campaign beautifully captures the essence of both the Vivaham collection and Ram Charan's magnetic personality. He adds that Ram Charan's confident and compassionate persona resonates perfectly with the contemporary Indian man, making him the ideal choice for this association.
