Premya, the luxury womenswear brand has launched a new collection of ethically sourced and zero waste apparel for women. Taking a minimalist approach to fashion, the collection offers practical designs for the modern Indian women.
Retaining the designer’s idealism, the collection blends simplicity with sensuality to create a charming assortment of elegant designs. The color palette of the collection ranges from black to white to pastel neutrals while the fabric ranges from weightless georgettes, tulle, Chanderi to organza.
Launched by entrepreneur Manishii Joshi as a couture brand, Premya follows zero waste techniques to create occasion wear in collaboration with fourth generation craftsmen from across India.
Offering both traditional and contemporary styles, Premya operates from a number of multi-brand luxury boutiques in India like Pernia’s Pop-Up Shop, Elahe, Lilly’s Boutique London and Aashni & Co. The brand is also available online.
