VKC Group Launches Exclusive Brand Outlets Pioneer a New Era of Accessibility and Style
16 October 2023, Mumbai
My VKC Opens First Store in Chennai
VKC Group, one of India's leading footwear manufacturers, has ventured into the Exclusive Brand Outlets (EBOs) landscape with its first store in Red Hills, Chennai. The exclusive stores will be known as 'My VKC' across the country. The inaugural My VKC outlet was unveiled by Mr. VKC Mammed Koya, Chairman, of VKC Group.
Fortifying Traditional Model and Bolstering Presence
With a deeply rooted traditional distribution network model, the company aims to pioneer a new era of accessibility and style. This significant move is aimed at fortifying the traditional model, in which its many brands are sold through multi-brand outlets while bolstering its presence in less covered areas through My VKC stores.
My VKC: A One-Stop Shop for Footwear
The first ‘My VKC’ store was launched by the ‘My VKC. My Store.’ integrated campaign led by the legend of Indian cinema, Amitabh Bachchan. My VKC store displayed and sold all the power brands from VKC, including VKC Pride, VKC Debon, GoodSpot, EEZY, #Debongo, and Ja.May.Ka.
