Amazon's annual Prime Day sale in India surpassed all expectations, setting new records for sales and product launches.
Witnesses unprecedented success
The 7th edition of Prime Day witnessed an astonishing lineup of more than 45,000 new products from 400 plus renowned Indian and global brands, including mobile phone brands and more. Local small and medium enterprises also showcased over 2,000 new products, showcasing the nation's diverse offerings.
Customer loyalty
Prime members showed their overwhelming support, driving a 14% increase in purchases compared to the previous year, with a staggering 22,190 orders per minute at peak hours.
A significant trend noticed during the event was the surge in orders from tier 2 and 3 regions, accounting for half of all purchases.
Quick commerce
The sale witnessed remarkable same-day deliveries, and one out of three orders in metros and half of the orders in tier 1 and 2 cities were delivered in less than two days.
