Cultsports expanding offline presence with new EBOs and product categories

Cultsports, the direct-to-consumer (D2C) division of Cultfit, is set to broaden its offline presence by inaugurating an exclusive brand outlet each month. Currently retailing sportswear, indoor fitness equipment, cycles, and more on major marketplaces like Myntra, Flipkart, and Amazon, the brand is expanding its footprint beyond the digital realm.
With 600 fitness centers across India, Cultsports aims to replicate this success with an equivalent number of offline stores in the next three years, according to Shamik Sharma, Business Head. The brand recently inaugurated its inaugural brick-and-mortar store in Bengaluru.
Commencing its online operations in 2019, Cultsports diversified its reach by venturing into offline multi-brand outlets. Sharma reports a robust 70 per cent growth in the brand's online operations last year. He anticipates this segment to contribute nearly one-third to Cultfit's overall revenues, projecting a rise to 50 per cent in coming years.
Cultsports is also gearing up to explore new product categories, gradually introducing outdoor hiking products, swimwear, accessories, and sporting goods. Currently offering footwear, apparel, cycles, and cardio equipment, the brand is poised for diversified growth.