Foot Locker partners Metro Brands, Nykaa Fashion for exclusive India launch
New York-based specialty athletic retailer Foot Locker, has inked a long-term licensing agreement with Metro Brands (MBL) and Nykaa Fashion to introduce a diverse collection of sportswear and footwear from renowned global brands in India.
Under the terms of the agreement, MBL will be owning and operating Foot Locker stores in India, in addition to selling authorized merchandise within the brand's stores. Nykaa Fashion will serve as the exclusive e-commerce partner, overseeing Foot Locker's India website and offering Foot Locker branded products on its existing e-commerce platform.
Mary Dillon, President and CEO of Foot Locker, Inc., says the exclusive partnership with Metro Brands and Nykaa Fashion aims to elevate sneaker culture in India. This collaboration seeks to merge Foot Locker's profound understanding of the Indian consumer with Metro Brand's well-established store operational excellence and Nykaa Fashion's leading digital capabilities.
Nissan Joseph, CEO of Metro Brands, adds that this partnership not only aims to revolutionize the sneaker market but also enhance the overall shopping experience for customers.
