Estailo to expand with Rs 75 lakh raised in seed funding from Wolfpack Labs
27 May, Mumbai 2025
Korean-inspired fashion accessories brand Estailo plans to expand into new product categories, sales channels and retail formats with the Rs 75 lakh raised in seed funding from Wolfpack Labs, a venture studio and startup lab focused on supporting emerging Indian founders.
According to Sangeeta Dudeja, Founder and Chief Executive Officer, Estailo, the brand will focus on expanding across cities and quick commerce platforms, while upholding its core values of creativity, accessibility, and sustainable growth.
Founded in 2023, Estailo aims to provide fashionable, high-quality, and accessible accessories to a wide consumer base. The brand currently processes over 1,500 orders daily and boasts a team of more than 70 members, with 90 per cent being women, which offers a unique perspective to their production. Estailo has quickly gained traction among India’s digitally native, fashion-conscious demographic.
Aakash Anand, Founder, Wolfpack Labs, says, in less than two years, Estailo has built a brand with clear product-market fit, strong community engagement, and real scale. Their commitment to accessibility and deep understanding of their audience aligns perfectly with Wolfpack Labs investment philosophy.
