IshqMe launches new collection titled, ‘Enchanted Garden’

03 July, Mumbai 2025

Emerging fashion brand IshqMe has launched its collection, 'Enchanted Garden,' as a vibrant tribute to the timeless beauty of blooming flowers and the resilient spirit of today's high-achieving women. Featuring delicate floral motifs and striking appliques, this new collection embodies both nature's allure and the playful yet determined essence of contemporary women.

Showcasing a range of both form-fitting and flowing silhouettes, the ‘Enchanted Garden’ collection incorporates a mix of earthy and bright tones in its designs, alongside patterns that evoke the serene feeling of a stroll through sun-kissed meadows and lush greenery, complete with the subtle scent of wildflowers. Known for its distinct nature-inspired motifs and exclusive prints, the Chennai-based fashion house's new range exemplifies an effortless aesthetic. It achieves this through airy fabrics and bold prints that subtly highlight the flourishing confidence of self-aware women.

Deepa Mahadevan, Founder, IshqMe.com, states, from warm amber to verdant blues, the collection offers just the right balance of earthy elements to evoke a sense of oneness with nature. Featuring rich blooms set in bright and muted tones, the brand’s signature motifs strive to emulate the beauty and freshness of resplendent floral arrangements."

'Enchanted Garden' artistically captures the vibrancy of eternal spring through intricate handiwork and vivid florals. The collection boasts a variety of dresses that will resonate with customers through their eclectic mix of prints, textures, patterns, and shapes.

The new range offers a sensory experience beyond visual impact, blending magic with timeless elegance. The brand's nature-inspired products creatively underscore its commitment to intentional, slow fashion, continuing to inspire fashion enthusiasts across India.

An online boutique fashion and lifestyle store dedicated to celebrating self-love, IshqMe offers chic apparel with original prints on flattering silhouettes, filling a market gap for global merchandise with an Indian touch. The brand appeals to women seeking minimal designs that prioritize style and comfort, offering a "limited edition" feel in a crowded online market.

Beyond apparel, IshqMe also features exquisite karigari (craftsmanship) in limited-edition jewelry and unique handmade bags. True to its mission, IshqMe fosters a vibrant community ‘on and off social media,’ with podcasts and on-ground events for its ‘Tribe’ under the message ‘Love Who You Are.’

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