Italian label Lotto launches in India with Agillitas Sports
17 July, Mumbai 2025
Iconic Italian sportswear brand, Lotto has officially launched its operations in India with an ambitious goal to achieve a Rs 1,000 crore brand valuation within five years.
This significant market entry is spearheaded by Agilitas Sports, a rapidly growing entity in India's sportswear landscape, which holds exclusive rights for the Lotto brand across India, South Africa, and Australia.
The launch campaign features prominent cricket stars Yuvraj Singh and Abhishek Sharma, who are central to a new film designed to capture Lotto's vibrant and elaunchxpressive brand identity.
Abhishek Ganguly, Co-founder and CEO, Agilitas Sports, emphasizes, this isn't just a typical market entry. The company isn’t just bringing in a global legacy brand – they are reimagining it for modern India, Their approach is rooted in authenticity, curiosity, and fun,
Yuvraj Singh, Investor, Agilitas and a close associate of the founding team, states, Lotto’s vibe is unique - fresh, cool, and exciting Singh also hinted at an upcoming YWC x Lotto partnership, exciting fans and industry observers alike.
Lotto's debut product offering in India includes the premium sneaker range inspired by Itlian street style from the 1970s to 1990s-Lotto Leggenda. Designed in Italy, these sneakers are manufactured locally in India by Mochiko Shoes, a company owned by Agilitas. Leggenda is the first in a series of product introductions planned over the next year. Looking ahead to next year, the brand will expand its range to include apparel, performance sportswear, and accessories, aiming to firmly establish itself in India's booming athleisure market.
