Madhu S Dutta moves away from corporate brand stewardship with House of MSD’
17 June, Mumbai 2025
After over two decades steering some of India's most iconic brands, Madhu S Dutta, Veteran Marketer has launched her independent venture, House of MSD. This significant move marks a pivot from corporate brand stewardship to a new chapter of entrepreneurship, as Dutta looks to build her own legacy.
Known for her transformative work with powerhouses like Tanishq, World Gold Council, Pantaloons, and Raymond, Dutta's career has been defined by her ability to reshape brand narratives and drive impactful growth. Her impressive journey includes impactful advertising roles at agencies such as Lowe and Ogilvy. She is credited with crafting widely recognized campaigns like Raymond’s enduring ‘The Complete Man’ series and revolutionizing Indian gold jewelry through designer-led collections like Aarka. During her tenure at the World Gold Council, Dutta spearheaded concept-driven product launches that successfully repositioned gold as a versatile and contemporary fashion accessory.
Conceptualized as a unique hybrid model, the House of MSD operates as a blend of a brand lab, a creative studio, and a lifestyle incubator. The venture is expected to deliver strategic storytelling solutions deeply rooted in culture, emotion, and brand purpose. With this launch,
Dutta joins a burgeoning cohort of industry leaders who are leveraging their extensive experience and vision to establish innovative new platforms and take full ownership of their creative and business endeavors.
A highly experienced and respected brand strategist and marketer in India, Dutta has over two decades of work in leading roles for prominent companies. She is particularly known for her expertise in the fashion, lifestyle, and retail sectors.
