Myntra expands with the launch of Myntra Global in Singapore
As a part of its growth strategy, fashion and lifestyle e-commerce platform Myntra is expanding into Singapore with the launch of Myntra Global.
Aimed at the roughly 650,000-strong Indian diaspora in the Lion City, this move is a part of Myntra's broader growth strategy. The e-commerce operator seeks to tap into new customer segments and build stronger international brand recognition in the coming years.
Myntra has already seen significant organic interest, with around 30,000 users from Singapore visiting its existing platform, according to Nandita Sinha, CEO, Myntra.
The platform focuses on showcasing Indian fashion to the world. It brings 'Made in India' brands catering to the Indian diaspora, especially around their specific needs, to these customers."
Almost 650,000 Indians live in Singapore. Around 30,000 of these users actually visit the our website every month, encouraging us to launch Myntra Global in Singapore, Sinha notes.
The Myntra Global website will feature approximately 35,000 styles from over 100 Indian brands, covering categories such as clothing, footwear, home goods, and accessories. Brands like Aurelia, Global Desi, The Label Life, House of Pataudi, Anouk, Bombay Dyeing, Rare Rabbit, and Nasher Miles are included.
Orders placed on Myntra Global will be shipped from India and delivered within an average of 4-7 days, supported by third-party international shipping services.
Founded in 2007 and now part of the Flipkart Group, which is owned by Walmart, Myntra has over 70 million monthly active users and a catalog of more than 3.9 million styles from over 9,700 brands.
