Myntra launches zero-commission model to onboard women’s ethnicwear brands
18 August 2025, Mumbai
Ahead of the upcoming festive season, Flipkart-owned online fashion retailer Myntra launched a zero-commission model to onboard a few select brands in the women’s ethnicwear category on August 15, 2025. The new model will be in effect for a three-month period that typically drives the highest sales for e-commerce platforms.
A part of the Myntra Rising Stars program, this initiative is open to brands that currently sell through their own D2C platforms or social commerce channels. As part of this program, Myntra will extend support in areas such as strategic account management, onboarding, quicker payment cycles, and access to its M-Express delivery network that enables one- to two-day deliveries. Participating brands will also gain prominent visibility on Myntra’s homepage, category pages, Glamstream, and Myntra Minis initiatives.
Sharon Pais, Chief Business Officer, Myntra, says, this zero-commission model will help the company provide an ecosystem for the next-generation of digital-first brands this festive season. The program would allow brands to access Myntra’s user base of more than 70 million, covering 98 per cent of serviceable pincodes across India, while leveraging the platform’s technology capabilities, she adds.
Myntra aims to onboard 500 digital-first women’s ethnicwear brands over the next three months under this initiative.
