R&B opens first store in Mumbai

19 August 2025, Mumbai 

Lifestyle fashion brand from Apparel Group, R&B has opened its first store in Mumbai at Phoenix Marketcity. This new store is a key part of the brand’s plan to expand rapidly, with an ambitious goal to reach 250 stores worldwide by the end of 2025. With more than 165 stores across eight countries, R&B is a growing name in high-quality fashion for the entire family. In India, the brand has become a popular destination for its wide range of apparel, footwear, and accessories for men, women, and children.

This expansion into Phoenix Marketcity highlights R&B’s mission to bring high-quality fashion closer to our customers, says Abhishek Bajpai, CEO, Apparel Group India. Mumbai is a crucial market for us, and this new store reinforces our commitment to providing an accessible and inspiring shopping experience. With over 10,000 styles, we're confident we can meet the diverse tastes of shoppers in the region, he adds.

The new R&B concept store is designed to be modern and engaging, featuring digital information screens to improve customer interaction and a user-friendly layout to simplify the shopping process. The store also uses eco-friendly lighting, creating a luxurious atmosphere while promoting energy efficiency.

Spanning 6,600 sq ft, the new store offers a curated selection of R&B’s latest collections. Customers can also shop online at www.randbfashion.in, blending the convenience of online shopping with the in-store experience. R&B currently has a strong presence in Karnataka, Kerala, Telangana, Gujarat, and Maharashtra and plans to expand into new markets like Delhi and Chennai.

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