Reliance Retail unveils new flagship store, ‘Swadesh’ in Mumbai
28 July 2025, Mumbai
On July 25, 2025, Nita Mukesh Ambani unveiled Reliance Retail's newest flagship store, Swadesh. Located at the iconic Eros Building in Churchgate, Mumbai, this launch marks a significant stride in integrating India's rich traditional craftsmanship into a modern retail experience.
Swadesh distinguishes itself by focusing on India’s handlooms heritage. The store features a diverse collection, ranging from handwoven saris and hand-carved artifacts to textiles and decor sourced from every corner of the country. Swadesh aims to bridge ancient crafts with contemporary design, focusing not just on selling products but on honoring the skilled artisans behind each piece. Every item in the store tells a story, deeply rooted in India's vibrant cultural history.
To commemorate the store’s launch, Reliance Foundation partnered with a major newspaper to release a unique fabric front jacket adorned with a Kantha-inspired design. This special jacket featured the Tree of Life, a powerful symbol of connection, rootedness, and renewal, serving as an invitation for Mumbaikars to reconnect with India's rich traditions.
Swadesh's vision aligns with the philosophy of the Nita Mukesh Ambani Cultural Centre: to preserve, promote, and pass on India’s artistic legacy to future generations. The historic Eros Building, with its distinctive Art Deco architecture, provides an ideal backdrop for this endeavor.
The brand is committed to bringing visibility and respect to India's often-unseen artisans. By centralizing their work in a premium shopping environment, Swadesh aims to give traditional crafts the recognition they deserve. Whether customers purchase a delicate Chikankari kurta, a bold Banarasi saree, or a piece of decor reflecting the soul of Kashmir or Kutch, they are not merely buying a product; they are actively participating in a movement to re-establish Indian craft as mainstream.
