07 July, Mumbai 2025
A rapidly expanding Indian fashion label, Snitch has announced a strategic partnership with an Indian logistics intelligence platform, ClickPost to significantly enhance Snitch's delivery efficiency and elevate the overall customer post-purchase experience. For Snitch, this milestone partnership is crucial for optimizing logistics, reducing Order to Delivery (OTD) time, and boosting customer satisfaction in India's highly competitive e-commerce landscape.
Known for its edgy streetwear, affordable pricing and social-media-savvy branding, Snitch has seen explosive growth and a pan-India presence. However, this rapid expansion brought the common direct-to-consumer (D2C) challenge of managing timely deliveries, streamlining reverse logistics, and tracking orders. To tackle this, Snitch partnered with Gurugram-based ClickPost, a logistics intelligence firm boasting over 300 carrier and e-commerce clients.
ClickPost offers a technology-enabled logistics intelligence platform, providing multi-carrier shipping, real-time shipment tracking, delivery analytics, and returns management through API integrations. Major e-commerce players like Nykaa, Meesho, Mamaearth, and boAt already leverage ClickPost's robust infrastructure and AI-backed insights. For Snitch, ClickPost delivers an unified carrier integration that enables the brand to seamlessly switch between courier partners based on price, speed, and serviceability; smart order allocation which enables it to automatically select the optimal delivery partner based on performance and customer location; real-time shipment tracking which provides customers with live order updates; Non-Delivery Report Management which helps Snitch automate responses to delivery failure; and RTO Reduction which helps the brand reduce returns and cancellations using predictive analytics and pre-delivery confirmations.
Within the next 12 months, Snitch aims to reduce average delivery time 20 per cent using real-time data and prediction-based routing; increase post-purchase experience through branded tracking pages, proactive notifications, and intuitive returns; optimize last-mile delivery costs by dynamically choosing the most optimal partner; reduce Return-to-Origin rates by 30 per cent by using smart NDR management and address validation and seamless operations during peak festive and sale seasons without delivery setbacks.
For consumers, this means quicker, more reliable deliveries, precise tracking, and expedited issue resolution. Enhanced returns and exchanges will also boost convenience, encouraging repeat purchases and reducing hesitation for new buyers.
