Swarovski announces Rashmika Mandanna as new brand ambassador for India

23 August 2025, Mumbai 

Swarovski has announced actor Rashmika Mandanna as its new brand ambassador for India, a significant step for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.

With her widespread appeal, youthful charisma, and influential presence in cinema and on digital platforms, Mandana perfectly embodies the aspirations of the modern Indian consumer.

Known for her blockbuster performances and regarded as one of the country’s most relatable style icons, Mandana’s vibrant personality and dynamic style strongly resonate with Swarovski’s design philosophy of joyful extravagance and contemporary glamour.

Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and the Middle East, states, Mandana reflects the evolving identity of today’s Indian consumer—expressive, confident, and unafraid to embrace individuality. As the brand expands their retail footprint and strengthens their cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.

Sharing her excitement, Mandana says, Swarovski has always represented timeless elegance and emotional connection. More than jewelry - it’s about how it makes you feel: radiant, empowered, and confident.

Founded in Austria in 1895, Swarovski is a global leader in crystal, genuine gemstones, and created stones. The company designs, manufactures, and sells a wide range of products, including jewelry, accessories, and home décor. The Swarovski Crystal Business has a global reach of approximately 6,600 sales points, including 2,300 owned stores, across more than 150 countries.

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