The House of Rare expands with third India store in Raipur

12 July, Mumbai 2025

A prominent contemporary fashion house, The House of Rare has expanded its retail footprint with the grand opening of its third store in Raipur. Located at the Currency Tower, this new store highlights the company's strategic commitment to penetrate India's burgeoning Tier II and Tier III cities.

Spanning 3,200 sq ft across two levels, the new Raipur store offers a comprehensive fashion experience, housing several of The House of Rare's popular labels. Customers can explore womenswear from Rareism, the kidswear line Rare Ones, the established menswear brand Rare Rabbit, and the contemporary footwear collection Rare’Z.

This expansion into Raipur reflects The House of Rare's dedication to serving a growing demographic of fashion-conscious consumers in non-metro areas who seek premium yet accessible designs. Lavish Soni, Chief Business Officer-Retail, The House of Rare, states, this store is a bridge between the brand’s design ethos and Raipur’s rising fashion appetite. It’s about creating spaces that reflect aspiration, individuality, and excellence.

Established in 2015 under the umbrella of Radhamani Textiles, The House of Rare has rapidly grown its presence. Led by Manish Poddar, Chairman, Radhamani Textiles and Akshika Poddar, Managing Director, Radhamani Textiles, the company now boasts a network of over 170 retail stores across India, solidifying its position in the country's dynamic fashion retail landscape. The new Raipur store is expected to further enhance the brand's accessibility and market reach, catering to evolving consumer preferences in emerging urban centers.

LATEST FASHION NEWS