Xtep India expands reach with retail boost, digital enhancement

28 May, Mumbai 2025

Sportswear brand Xtep India is expanding its reach by boosting its retail footprint, enhancing digital operations, and connecting with local sports and fitness initiatives.

Globally recognized for its innovations in running, basketball, and outdoor gear, Xtep India's brick-and-mortar retail strategy is a key driver of its growth. While many brands initially focused on digital sales, Vijay Chowdhary, Founder and CEO, focused on building physical retail experiences. This approach allowed customers to directly interact with Xtep's products, fostering a more engaging shopping journey.

On the digital front, Xtep is developing a targeted direct-to-consumer platform. The brand's online presence goes beyond simple transactions, offering engaging content, personalized shopping experiences, and opportunities for meaningful community involvement. The brand does not aim to become ust a website, but a relevant part of consumers' daily lives.

Xtep has also launched tailored footwear technologies for the Indian market, resulting in products that are lightweight, breathable, and responsive. Engineered for agility and court control, their basketball line also embraces streetwear trends. Additionally, Xtep's lifestyle sneakers blend international style with Indian sensibilities, catering to urban youth. The activewear collection features advanced elements like antibacterial properties, UV protection, and odor resistance, meeting the demands of those seeking high-performance everyday apparel.

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