Fashion World by Reliance Retail to expand high-street store concept across India
Reliance Retail's Fashion World plans to expand its high-street fashion store concept across India in partnership with franchise consulting firm Francorp. The collaboration will help drive Fashion World's nationwide growth through franchising besides creating new opportunities for small and medium-sized business owners.
More than just a collaboration, this partnership with Reliance Fashion World is a movement to empower local retailers, foster inclusive entrepreneurship, and broaden the reach of organized fashion retail, says Gaurav Marya, Chairman, Franchise India Group..
Launched by Reliance Retail, Fashion World is designed to tap into India's unorganized fashion retail sector. Following an ‘Invest, Own, Operate, Grow’ model, the store concept enables franchisees to operate stores featuring a curated selection of Reliance’s top-performing brands across clothing, footwear, and accessories. Supported by Ajio Business, the store offers franchise partners an access to over 300,000 styles through a strong business-to-business supply chain, according to Reliance.
The brand plans to reach over 200 million consumers in more than 500 cities within the next five years. It will offer two store formats: 'Family Stores' (over 3,000 sq ft) and 'Specialty Stores' (1,000 sq ft), allowing partners to choose models based on local demand and investment capacity. With Francorp’s franchise expertise and Reliance’s retail network, Fashion World aims to bring organized, affordable fashion to a wider audience while supporting profitable growth for franchisees.
