Leading fashion and lifestyle destination Myntra has collaborated with Teach For Change, backed b y Tollywood actor and producer Lakshmi Manchu as the trustee and chairperson. Through this partnership Myntra aims to support less privileged children from various government schools across Hyderabad to spread cheer and positivity in their lives.
As a part of this initiative, Myntra distributed clothes and footwear among 1,000 children by the actor. The children are beneficiaries under the Teach For Change program, an initiative to improve literacy and life skills among children studying in government schools.
Indian fashion e-commerce company headquartered in Bengaluru, Myntra was founded in 2007 to sell personalized gift items. Incepted by Mukesh Bansal, Ashutosh Lawania and Vineet Saxena, it sold on-demand personalized gift items and mainly operated on the B2B (business-to-business) model in initial years. Between 2007 and 2010, the site allowed customers to personalize products such as T-shirts, mugs, mouse pads, and others.
