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Triumph International to open 30 new EBOs by 2025

Leading lingerie brand Triumph International plans to expand its retail presence in India by opening 30 new EBOs by 2025. The brand aims to open these stores in both metropolitan areas and Tier II cities to provide a wider access to its customers. It recently opened its 19th EBO at Linking Road in Mumbai to showcasing a premium lingerie collection.
The brand’s new store embodies its commitment to offer a customised and elevated shopping experience to customers, says Ankur Damani, Commercial Director (Country Head) – India and Sri Lanka, Triumph International. The brand’s dedicated fitting areas and expert fit consultations help ensure perfect lingerie for all women.
Having witnessed a consistent growth in India, Triumph International has exhibited a strong performance throughout 2023 despite global economic challenges. The brand's deep understanding of the evolving preferences of Indian women and its dedication to providing innovative, comfortable lingerie solutions are some of the key reasons for its success.
Highlighting the brand’s strategy, Bhavin Devpuria, Marketing Head, Triumph Group (India and Sri Lanka), says, besides expanding its offline retail presence, Triumph is also investing in online channels, given the surge in online sales, particularly in top-tier towns. This investment offers the brand a promising path to further expansion and allows it to meet the increasing demand in cities across the country.
With adaptability to market trends being a key factor in its success, Triumph International continues to diversify its product offerings to meet the diverse needs of its customers. The brand recently launched the Cool Cotton Comfort collection, featuring bras and tops priced from Rs 999, designed to offer affordable comfort while catering to younger, Gen Z consumers.
Armed with a mission to create a space for women to help embrace their individuality, the new store offers a wide product range including briefs, lougewear, shapewear, trending bras, classic bras and everyday essentials. Through its product offerings, the brand aims to deliver high-quality lingerie solutions while providing a seamless, enjoyable shopping experience.
With over 138 years of experience across the globe and more than 23 years in India, Triumph International continues to strengthen its position as a leader in the lingerie industry. The brand remains a trusted name in the Indian retail market through its dedication to innovation, quality, and customer satisfaction.

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CMAI elects Santosh Katariya as President

The 61st Annual General Meeting of the Clothing Manufacturers Association of India (CMAI) concluded on September 27, 2024, with the election of new office bearers for the 2024-2026 term. Santosh Katariya, a seasoned apparel industry professional, was appointed as the President. He is Managing Director of Peppermint Clothing Pvt. Ltd, Pune, and has over 17 years of experience in readymade garment manufacturing.
Alongside Katariya, the newly elected team includes Rohit Munjal and Ankur Gadia as Vice Presidents, Naveen Sainani as Hon. General Secretary, and Mukesh Jain as Joint Hon. General Secretary. Paresh Vora will serve as Hon. Treasurer, with Dinesh Nandu as Joint Hon. Treasurer. Immediate Past President, Rajesh Masand, also remains a key figure in the committee.
Katariya, who previously held roles as Regional Chairman, Western Regional Advisory Committee, and Hon. General Secretary, outlined his vision to grow CMAI’s membership to 7,000 by the end of his term. He emphasized collaboration with central and state governments to enhance trade facilitation and strengthen the apparel sector. A key focus of his presidency is driving India’s readymade garment industry towards ESG compliance and promoting globally recognized, high-quality ‘Made-in-India’ products.
Katariya also highlighted the need for the industry to explore new sourcing destinations amid supply chain shifts.

SantoshKatariya

CMAI survey reveals weak festive season sentiment in apparel sector

The Clothing Manufacturers Association of India (CMAI) has revealed subdued expectations for the upcoming festive season in its annual member survey. A significant 63 per cent of respondents foresee flat or declining sales compared to last year, with 25 per cent predicting sales to be as low as 75 per cent of 2023 levels.
Key factors driving this pessimism include a shift in consumer spending toward lifestyle purchases, cited by 35 per cent, and concerns over the slowing economy and inflation, named by 24 per cent of respondents. Men's wear appears hardest hit, while women’s and kids' wear are expected to fare better.
Interestingly, 75 per cent of respondents believe mid-priced brands will perform best, reflecting growing consumer maturity. Demand for Indian wear and casual wear is projected to rise, with formal wear lagging.
Despite the rise of e-commerce, 75.5 per cent still prefer offline shopping, showcasing the continued strength of physical retail. CMAI President Rajesh Masand noted that while current trends aren't surprising given recent economic conditions, optimism remains for a demand surge during the wedding season.
CMAI represents over 5,000 members, serving more than 35,000 retailers nationwide.

CMAI survey reveals weak festive season sentiment in apparel sector

Indian retail apparel sector projects 8-10% revenue growth - Report

The Indian organized retail apparel sector is expected to grow by 8-10 per cent in revenue this fiscal year, driven by robust demand from a normal monsoon, easing inflation, and the upcoming festive and wedding seasons. A Crisil Ratings report highlights that retailers are adapting their strategies to enhance supply chain efficiency and respond to the rising preference for fast fashion.
Retailers are focused on improving efficiencies at existing stores and managing costs while limiting external debt to sustain operating margins between 7.2 per cent and 7.4 per cent. The mass market segment now constitutes 60 per cent of total sales, up from 56 per cent pre-pandemic, with fast fashion being a key revenue driver.
In addition to the rise in demand for premium clothing during festive periods, the report notes a shift in consumer spending toward travel and luxury goods in urban areas. Consequently, retailers are cautious about expansion in these regions while targeting tier 2 and 3 cities, where organised retail is on the rise. However, overall area expansion is expected to be lower this year, with a projected addition of 2.2 million square feet compared to 3.6 million last fiscal.

Indian retail apparel sector projects 8-10% revenue growth - Report

Turtle Clothing reports strong growth and expansion plans

Turtle Clothing, a prominent West Bengal-based menswear brand, celebrates over 30 years of growth, primarily targeting men aged 22-45 across Tier-I, II, III cities in India. The brand has established a robust retail presence with over 168 exclusive stores and more than 1,500 multi-brand outlets and 1,300 large-format stores across 400 cities.
In FY23, Turtle reported 85 per cent year-on-year increase in total operating income, reaching Rs 404.19 crore, up from Rs 217.94 crore in FY22. This rise is attributed to increased sales volume from new showroom openings and higher demand post- pandemic. Turtle offers a diverse range of affordable menswear, including shirts, trousers, T-shirts, and denim.
To enhance its production capabilities, Turtle plans to increase sourcing from Bangladesh, leveraging its geographical proximity to the country. The Bangladeshi garment industry excels in producing essential items like shirts and T-shirts, aligning with Turtle's key product lines. As the brand continues to expand, increased sourcing is expected to support future growth while maintaining competitive pricing against established foreign brands in the Indian market.

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Mismatchd launches eco-conscious womenswear with e-commerce store

New womenswear brand Mismatchd has launched an e-commerce store offering eco-friendly garments in eclectic styles, focusing on no-waste production and low inventory.
The debut collection includes versatile dresses and tops with bold patterns.
The brand offers 5 per cent off first orders and plans future offline expansion across India.

Mismatchd launches eco-conscious womenswear with e-commerce store

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