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Lux cozy targets $100 million revenues from womenswear brand Pynk in five years

Leading men's knitwear and textile brand, Lux Cozy hopes its womenwear brand Pynk will reach the $100 million mark (approximately Rs 800 crore) within the next five years. The group also anticipates its flagship brand, Cozy, will soon hit the $125 million mark (approximately Rs 1,000 crore).

Saket Todi, Executive Director, Lux Industries, says, Pynk will officially launch nationwide starting May 1. The brand had a soft launch in Kolkata, Ahmedabad, Mumbai, Pune, Varanasi and Jaipur in January which received a positive response. The group now aims to generate $15.6 - $16.25 million in revenue from Pynk in its first year of operation. This is projected to increase to $35 - $37.5 million in the second year. By 2029-30, the brand aims to grow its revenues to $93.75 - $100 million.  Besides, the brand also plans establish 200 distributors across India, he adds.

Pynk would be the first women's fashion wear brand available in the general retail sector, notes Todi.  The price point for the brand will be between $6.25 and $12.50, which would be the most affordable option in this category, he explains.

The company plans to invest $2.875 - $3.125 million in promotion and has signed Shraddha Kapoor as Pynk's brand ambassador. Cozy would be the first mid-premium brand in its category in the country to reach the $125 million milestone, Todi adds.

Lux cozy targets $100 million revenues from womenswear brand Pynk in five years

The rising apparel imports eroding India's manufacturing base

The rapid growth of fast fashion in India, due to factors like low-cost imports, is casting a long shadow over the country's established textile and retail sector. While offering seemingly affordable and trendy options to consumers, this influx presents a complex web of commercial consequences that extend far beyond immediate cost savings. Examining the dynamics at play reveals a significant disruption to domestic manufacturing, shifts in retail practices, and a growing trade imbalance.

An uneven playing field

With a heritage spanning centuries and employing over 45 million people, the textile sector contributes significantly to the nation's GDP and export earnings. However, the arrival of imports, often priced at almost 50 per cent lower than comparable Indian-made goods, is creating an uneven playing field. Powerloom factories and small garment units, the backbone of domestic textile production, are struggling to compete. Retailers, driven by the allure of higher profit margins and the demand for cheap, fashionable items, are increasingly turning to foreign suppliers.

The impact is particularly acute on Micro, Small, and Medium Enterprises (MSMEs), which traditionally formed a crucial segment of the domestic supply chain. These businesses, once thriving on supplying affordable, locally produced clothing, are now facing closures or significant scaling down, leading to widespread job losses in key textile hubs across Gujarat, Tamil Nadu, and West Bengal. For example, the powerloom clusters in Maharashtra, once vibrant hubs of textile production, are facing immense pressure due to the influx of cheap synthetic fabrics and ready-made garments, particularly from China.

Small powerloom owners are struggling to find buyers for their products as retailers opt for cheaper imported alternatives. This has led to significant financial distress, closure of units, and migration of skilled labor to other sectors. The lack of government support and the inability to compete on price with mass-produced imports are pushing this traditional industry towards decline.

The Clothing Manufacturers Association of India (CMAI) has voiced serious concerns about the "serious threat to employment" posed by escalating apparel imports, a sentiment echoed by a parliamentary panel in 2018, which warned of India transforming into a nation of "importers and traders" at the expense of its manufacturing base.

Growing trade deficit

The trade deficit figures paint a stark picture of this growing reliance on foreign-made apparel. In the fiscal year 2023-24, India's apparel imports surpassed $8.5 billion, with China alone accounting for nearly 40 per cent of this figure. This creates a paradoxical situation where India, despite being a major textile exporter globally, witnesses its domestic market increasingly dominated by foreign goods.

This dependence directly contributes to a widening trade deficit. India's overall trade deficit with China reached a record $85 billion in FY2023-24. Each dollar spent on importing cheap clothing adds to this deficit, placing downward pressure on the Indian Rupee and straining foreign exchange reserves over time.

RMG influx a growing concern

The apparel market is witnessing a rise in the import of ready-made garments, encompassing both premium and fast fashion categories. While catering to diverse consumer preferences, this influx poses a direct challenge to the competitiveness and viability of domestic apparel manufacturers. Data indicates a consistent upward trend in apparel imports, signaling a growing reliance on foreign production.

Table: India's apparel imports ($ bn)

 

Country of origin

Value of imports

Apparel imports in %

China

3.4

40.00%

Bangladesh

1.8

21.20%

Vietnam

0.7

8.20%

Others

2.6

30.60%

         

What’s more, the dominance of cheap imports can stifle the growth and competitiveness of domestic manufacturers in the long run. As Indian brands and manufacturers lose market share within their own borders, they are forced to operate at lower production scales. This, in turn, increases their per-unit costs and limits their capacity to invest in crucial areas like research and development, technological upgrades, and skill enhancement. Consequently, their ability to compete effectively in the international export market is also undermined, creating a vicious cycle of decline.

The impact of premium vs. fast fashion imports

The commercial impact of apparel imports varies depending on the category.

Premium apparel: Imports of high-end and luxury apparel cater to a niche segment of the Indian consumer market. While these imports contribute to the trade deficit, their direct impact on the mass-market domestic manufacturers might be less pronounced. However, they do create competition for Indian designers and brands aspiring to capture the higher-value segments.

Fast fashion (cheaper goods): The influx of low-cost, fast fashion items, predominantly from countries like China and increasingly through Free Trade Agreement (FTA) routes like Bangladesh, presents a more significant threat to the domestic manufacturing industry. Their competitive pricing, often achieved through economies of scale and lower production costs, makes it exceedingly difficult for Indian MSMEs to compete.

While the allure of low prices attracts consumers, the long-term commercial implications for India's textile and retail sectors are significant. The erosion of domestic manufacturing capacity, the loss of livelihoods, and the increasing trade deficit pose substantial challenges to the nation's economic resilience and self-sufficiency. Addressing this requires an approach that strategically safeguards the interests of the domestic industry without resorting to outright protectionism that could harm consumer affordability and violate international trade agreements.

The rising apparel imports eroding India's manufacturing base

Chhattisgarh signs MoU to set up CMAI Textile & Apparel Facilitation Centre in Raipur in presence of CM Vishnu Deo Sai

In a significant push to enhance growth in the textile and apparel sector, the Clothing Manufacturers Association of India (CMAI) has signed a Memorandum of Understanding (MoU) with the Government of Chhattisgarh during the FAB Show 2025 in Mumbai.

The MoU was signed in the presence of Vishnu Deo Sai, Hon’ble Chief Minister of Chhattisgarh, marking a strategic partnership aimed at strengthening the state’s position as a key textile and garment manufacturing hub in India.

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The agreement outlines mutual cooperation between CMAI and the Chhattisgarh government to attract investments, create employment opportunities, and empower MSMEs in the region. Highlighting the importance of the initiative, Vishnu Deo Sai said, “The partnership between CMAI and Chhattisgarh will provide a significant boost to the Textile & Apparel industry in our State.

Our focus remains on encouraging MSMEs in this sector. We have approved the establishment of a NIFT institute in Raipur, with an investment of Rs 271 crore. This will undoubtedly provide strong impetus to the State’s Textile & Clothing ecosystem.”

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He further added, “Our new investment policy aligns with Prime Minister Narendra Modi’s ‘Viksit Bharat’ vision, and we are actively working towards a ‘Viksit Chhattisgarh.’ We are also extending special benefits to industries employing more than 1,000 local people.

Chhattisgarh offers a conducive environment for investment with excellent rail connectivity, a reliable electricity supply, and ample water resources.”

Key elements of the MoU include opening a CMAI office in Chhattisgarh, promoting awareness of the state’s industrial policy, and connecting local apparel manufacturers with domestic markets across India.

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Santosh Katariya, President of CMAI, said, “Chhattisgarh holds immense potential to emerge as a key player in India’s textile and garment ecosystem.

This partnership is a significant step toward unlocking new growth avenues and employment opportunities in the state’s developing textile hubs.”

The MoU was signed at the 5th edition of the CMAI FAB Show, India’s largest sourcing event for fabrics and accessories. As a State Partner, Chhattisgarh showcased its textile manufacturers and investment-friendly initiatives under the Chhattisgarh Business Made Easy scheme.

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Thread & Knot’s new Bengaluru store offers carefully selected clothing and accessories collection

Contemporary fashion and lifestyle brand Thread & Knot’s latest store in Bengaluru offers a carefully selected assortment of clothing, accessories, and lifestyle items crafted to empower customers in showcasing their individual style.

 

Situated on the second floor of Royal Meenakshi Mall on the Bannerghatta Road in Bengaluru, the store distinguishes itself by seamlessly merging comfort and style, offering a diverse array of apparel and accessories that align with modern preferences. The brand prioritizes quality, comfort, and current fashion trends, ensuring that each piece resonates with individuality and contemporary fashion sensibilities.

 

Emphasizing on a welcoming ambience, the store's interior design showcases a wide variety of styles ranging from contemporary designs to enduring classics. Shoppers can anticipate personalized shopping experiences, with informed staff readily available to assist in curating the ideal outfit or accessory.

 

The opening of this new store signifies Thread & Knot's ongoing dedication to providing fashion-forward choices that mirror the evolving tastes of its customer base. The brand's presence at Royal Meenakshi Mall represents a significant milestone in its expansion, introducing its distinctive fusion of style and comfort to a wider audience within Bengaluru.

Thread & Knot’s new Bengaluru store offers carefully selected clothing and accessories collection

Jack & Jones launches new apparel collection for boys aged 2-4 years

Jack & Jones Junior has launched a new apparel range for boys aged 2 to 4 years - bringing its signature mix of cool style, comfort, and confidence to an even younger group.

Designed to keep up with every jump, run, roll, and giggle, this new 2–4 years collection is full of playful energy. It features bold prints, bright graphics, and age-appropriate details across styles made for movement. Crafted in breathable, soft fabrics with elastic waistbands, easy fastenings, and gentle seams, each piece of this collection is made for all-day comfort and freedom.

A strategic move, Jack & Jones Junior’s expansion into the 2–4 years category reflects not just the brand’s growth but also the increasing expectations of its customers. The launch allows the brand to build stronger connections with its customers and become an intrinsic part of a child’s style journey from the very beginning — while continuing to deliver the quality, comfort, and excellent design, says Mrithyunjay Amblimath, COO, Bestseller India.

The new 2–4 years range is currently available at select Jack & Jones Junior stores across India, with a wider release planned for Fall/Winter 2025.

Jack & Jones launches new apparel collection for boys aged 2-4 years

Luxury kidswear brand Jacadi Paris debuts in South India with maiden store in Bengaluru

Making a stylish debut into the South India market, French luxury children's clothing brand Jacadi Paris has officially opened its newest store at the upscale Phoenix Mall of Asia in Bengaluru.

Bringing classic Parisian style to India’s discerning young customers, this latest boutique offers a carefully selected range of clothing, shoes, and accessories crafted with exceptional quality and attention to detail.

With its collections designed to be treasured for generations, Jacadi Paris embodies the essence of classic French elegance. The brand celebrates childhood through designs that combine practicality with artistry, capturing the charm of Paris in every item. With a strong presence in 39 countries, the launch in Bengaluru demonstrates Jacadi’s ongoing global expansion.

Jacadi’s entry into India has been facilitated through its partnership with Burgundy Brand Collective, a retail group focused on introducing international luxury and premium lifestyle brands to the Indian market.

Proving a sophisticated shopping experience for families, the new store at Phoenix Mall of Asia sets a new standard for children’s fashion in the city. Jacadi Paris continues to delight new generations with this new store opening while also strengthening its position as a global leader in premium children's wear.

Luxury kidswear brand Jacadi Paris debuts in South India with maiden store in Bengaluru

India Circus by Krsnaa Mehta launches new ‘Artisanal Co-ord Sets’ collection

Contemporary Indian lifestyle brand, India Circus by Krsnaa Mehta has expanded its apparel range by launching a new collection of 'Artisanal Co-ord Sets.'

Blending contemporary styles with traditional Indian design, this new collection also expands the brand’s range of wardrobe staples designed for modern living.

Featuring bold prints, simple tailor and a rich color palette, this new Artisanal Co-ord Sets collection reflects the brand’s ongoing emphasis on heritage-inspired designs. Manufactured using premium textiles, the collection is inspired by India’s visual diversity, and incorporates regional art and architecture-inspired designs and patterns.  

Expanding from its core furniture, accessories and interior designing business, this new collection enables India Circus by Krsnna Mehta to offer wearable expressions of Indian artistry.

The collection is available on the brand’s direct to customer e-commerce store and brick-and-mortar outlets across the country.

India Circus by Krsnaa Mehta launches new ‘Artisanal Co-ord Sets’ collection

Ajmera Fashion forays into kidswear with new premium franchise brand, ‘Little Wings’

A prominent ethnic wear manufacturer in India, Ajmera Fashion has forayed into the kidswear market with its maiden premium franchise brand, Little Wings.

 

This move stems from the keen market insight of Ajay Ajmera, Founder and CEO, who identified a clear gap in the Indian retail sector.

 

While there are numerous established brands for sarees, lehengas, and menswear, smaller cities and towns in India often lack organized, branded options for children's clothing. Little Wings is Ajmera’s solution to this unmet need—a brand created to offer premium-quality, stylish, and affordable clothing for children aged 0 to 15 years.

 

Little Wings’ product range includes dresses, denim wear, ethnic outfits, t-shirts, shorts, casual wear, and party wear—all made with super-soft fabrics, appealing designs, and a focus on providing good value for money that resonates with aspirational Indian families. The brand aims to provide fashionable, comfortable, and value-for-money kidswear to families across India,” states Ajmera.

 

The brand will operate on a franchise-owned model. Initially, the company will focus on smaller towns and cities where the demand for quality kidswear is growing but remains largely underserved.

Ajmera Fashion forays into kidswear with new premium franchise brand, ‘Little Wings’

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