23 November 2023, Mumbai

Suditi Sports Apparel, a prominent exporter of clothing, has entered a multi-year partnership with the National Basketball Association (NBA) to manufacture and distribute fully licensed NBA fanwear in India.

This collaboration strengthens the enduring relationship between Suditi and NBA and positions Suditi as one of the exclusive manufacturers of licensed NBA apparel in the Indian market. Under this agreement, Suditi will officially produce licensed NBA merchandise, encompassing fanwear for both current and former players, as well as a range of apparel, headwear, innerwear, accessories, and more.

Quick background

The distribution channels will include the direct-to-consumer platform, ShopTheArena.com, along with select offline and online retail channels across India. Sunny Malik, Business Head of Global Partnerships and Media, NBA, highlights that this partnership has surged the demand for NBA-branded Suditi products by four times.

Harsh Agarwal, Co-Founder of Suditi Sports Apparel, explains in the subsequent phase of this collaboration that the company aims to drive the growth of the merchandise segment in India, capitalizing on the thriving consumer market.

It's worth noting that the NBA recently engaged in a multiyear partnership with the indigenous contemporary clothing brand Bhaane to manage its NBA's online store, NBAStore.in.

This indicates the NBA's concerted efforts to expand its presence and merchandise offerings in the Indian market through strategic partnerships with reputable local brands.

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20 November 2023, Mumbai

American Eagle, the US-based denim and casual wear brand, has unveiled its exclusive outlet in Bengaluru's Phoenix Mall of Asia. The store caters to both men and women, featuring a dedicated denim segment with diverse cuts and washes, including bootleg and distressed styles.

Beyond denim, the store offers staple garments like graphic t-shirts, plaid shirts, and polo shorts. Designed with a vibrant interior adorned with images of smiling, youthful faces donning the latest designs, the store aims to resonate with a Gen Z and millennial audience.

Positioned alongside renowned Indian and international brands in the mall, such as Guess, Fcuk, and Lacoste, American Eagle adds its signature style to the fashion hub.

The recently inaugurated Phoenix Mall of Asia, situated in North Bengaluru, launched the 'Wedding Wow Season' shopping event on November 20, featuring collections from brands like W, Soch, Biba, and Ethnix, among others. The mall, built on a 13-acre land parcel, opened its doors in Hebbal on October 20.

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28 November 2023, Mumbai

Today on Dec 27, 2023 H.E. Butti Saeed Al Ghandi, Vice-Chairman of the Dubai World Trade Centre marks the opening of the groundbreaking 'Brands of India' B2B trade show, a revolutionary initiative by the Clothing Manufacturers Association of India (CMAI) set to reshape the global apparel industry.

Outlines

Supported by esteemed entities such as the Embassy of India, Dubai Chamber, TEXMAS, Dubai Textile Merchants Association, and the RGM Group, this event unfolds at the Dubai World Trade Centre, Halls 6 & 7, from November 27th to 29th, 2023.

Nuanced picture

As India's largest apparel showcase in the Middle East, 'Brands of India' gathers over 250 premier Indian apparel brands, spanning diverse categories from ethnic wear to western and fusion wear across menswear, womenswear, and kidswear.

Positioned as the primary destination for industry players in the MENA region, 'Brands of India' connects wholesalers, retailers, distributors, importers, and departmental chains with leading Indian apparel brands, including notable participants such as Louis Philippe, Soch, Spykar, and Gini & Jony.

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20 November 2023, Mumbai

Monte Carlo Fashions is anticipating a rebound in demand for branded apparel in the fourth quarter from January-March 2024. R K Sharma, CFO says, this year, the brand foresees demand remaining flat compared to the 23 per cent growth observed last year, primarily due to a lack of demand in H1FY24. However, this subdued demand is not expected to impact the company's ongoing retail expansion plans.

Sharma points out Monte Carlo Fashions plans to open 45-50 exclusive brand outlets (EBOs) this year, and the count is set to increase to 60 next year. Notably, approximately 90 per cent of Monte Carlo's stores operate under the franchise-owned-franchise-operated (FOFO) model, providing cost savings for the company. Only 10 per cent of its stores are owned and operated by the company, with each showroom costing around Rs 40 lakh.

As of the end of FY23, Monte Carlo had a total of 356 stores. During the fiscal year, its business witnessed a growth of 22 per cent to approximately Rs 1,100 crore.

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25 November 2023, Mumbai

The innerwear industry is experiencing a significant surge globally, driven by increasing disposable incomes of the youth who emphasize on the fusion of evolving style trends and comfort.

This once discreet segment is now stepping out of the shadows to become a global fashion statement. Whether individuals are showcasing confidence for their own satisfaction or presenting it to the world, the innerwear sector in India has witnessed remarkable growth, particularly in the post-pandemic era, thanks to the growing influence of social media.

Dynamics
Companies within the innerwear industry are strategically focusing on both top-line and bottom-line growth to maximize profits. They are making concerted efforts to capture the attention of the youth category, recognizing it as a prime market offering immense opportunities for sales and expansion.
A recent Textile Value Chain (TVC) report indicates, , the innerwear market is currently segmented with men's wear leading at 82 per cent, women's wear at 15 per cent, and kids' wear at 3 per cent of the overall market. Analysts are optimistic that from 2020 to 2025 the segment will foresee significant growth in the men's innerwear category.

Multiple data-points

In fiscal year 2020, it was valued at $1.9 billion and is anticipated to reach $3.1 billion by fiscal year 2025, with a CAGR of 10.3 per cent.

The women's innerwear category, valued at $4.4 billion in FY20, is expected to expand at a CAGR of 14 percent, reaching $8.5 billion by FY25. Kids' wear, currently valued at $14 billion, is projected to grow at a CAGR of 10.5 per cent, reaching $23 billion by FY25. These figures underline the positive trajectory and immense potential for growth in the innerwear industry across various segments.
Big brands take on new players

In Indian innerwear segment, big brands such as Jockey, Zivame, Van Heusen, Rupa,Dollar, Enamor, Clovia, Marks & Spencer, Nykaa, and Amante among others are fighting neck-to neck to make their way into both men’s and women’s closets. Two of the new kids on the block Reliance Retail and Nykaa are now playing out in multiple categories, with a strong online presence.

Nuanced picture

Reliance Retail has six innerwear brands in its portfolio that includes private label Hush retailed through Reliance Trends, acquired digital brands such as Clovia, Zivame, and Amante, and working partnerships with international brands Marks & Spencers and Hunkemoller.

Meanwhile its strongest competitor Nykaa is making steady progress in the pan-India innerwear market with the Nykd brand available both online and offline in all mega cities. Foreign brands like Jockey, Calvin Klein, and M&S are also major contenders with Dollar holding around 15 per cent market share among domestic brands.

Social media influences Gen Z buying
The unorganized sector, comprising numerous brands, exerts a significant influence on Indian innerwear market, 50 market share in both men and women’s segment. Despite challenges during periods of demonetization and post-pandemic disruptions, this sector has presented opportunities for leading national players to expand their presence substantially.

A recent Isobar-Ipsos survey shows, 69 per cent of Gen Z population prefer brands that collaborate with local artisans, while 68 per cent choose to buy from brands actively supporting social causes. The Gen Z demographic, known for its social activism and multitasking prowess, has become a driving force in shaping consumer preferences.

Changing paradigm
The landscape is further shaped by celebrity endorsements from both Bollywood and Hollywood actors, alongside the influence of social media influencers and various online platforms.

This convergence has sparked hashtags and campaigns promoting the values of inclusivity and sustainability, contributing to the emergence of innerwear as a distinct fashion segment.

Gen Z's willingness to confidently showcase both their innerwear and outerwear has elevated the acceptance of innerwear as a legitimate fashion category, capable of gracing the runway and fostering its continued growth.

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22 November 2023, Mumbai

Madame, the women's western wear brand, has ambitious plans to collaborate with renowned designers, offering personalized services to its customers. Akhil Jain, Executive Director, emphasizes the brand's focus on strategic expansion, continuous innovation, and sustainable practices for the future.
To ensure precision in design and elevate manufacturing capabilities, Madame has made significant investments in cutting-edge knitting technologies and machinery. This empowers the brand to meet demands for high-quality knitwear. As a leader in the ensemble category, Madame offers a diverse range of fashionable coordinated sets.

DNA

In line with its commitment to sustainability, Madame aims to reduce its environmental footprint and conserve resources by incorporating recycled polyester into its products. The brand is also working towards achieving carbon neutrality by implementing eco-friendly technologies and energy-efficient practices.
Madame's state-of-the-art knitting technologies and machinery contribute to unparalleled precision and efficiency. By leveraging data analytics and streamlining the supply chain, the brand ensures the timely delivery of its products.

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18 November 2023, Mumbai

Women’s apparel brand W has unveiled its exclusive outlet at Mohali's CP.67 Mall in Punjab. The store showcases W’s diverse collection, spanning ethnic and occasional wear, footwear, and accessories.
Adorned in a luminous white interior, the store debuted with a captivating exhibit for its ‘Celebrate Your Story’ seasonal campaign, featuring occasion-appropriate ensembles, fusion-style separates, and a nail varnish bar.
In a recent collaboration with designer Sahil Kochhar, W introduced the ‘Wishful X Sahil Kochhar’ collection, spotlighting embellished kurtas in rich jewel tones, characterized by feminine silhouettes and relaxed cuts. Complementing the festive clothing line, W also launched a selection of festive juttis in sparkling neutral tones.
Operated by TCNS Clothing Company, W, established in 2002 with its inaugural store in New Delhi, has since expanded its footprint across the nation, predominantly within shopping malls.

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