15 July, Mumbai 2025

Shoppers Stop has leased approximately 26,000 sq. ft. of prime retail space at Migsun MiGente- Migsun Group’s commercial project in Ghaziabad. Spanning 21 years with a rental value of around Rs 29 lakh, this long-term lease encompasses both the ground and first floors of the development.

This strategic move is set to significantly elevate Migsun MiGente's appeal as a premier lifestyle and shopping destination within the rapidly expanding Ghaziabad market. As an anchor tenant, Shoppers Stop is expected to draw substantial footfall, further stimulating commercial activity throughout the region.

Rajeev Srivastava, Leasing Head, Migsun Group, says, the arrival of Shoppers Stop at Migsun MiGente is a major milestone for the group. This 21-year lease demonstrates both brands' confidence in the long-term potential of the region. With Shoppers Stop on board, the group reinforces its commitment to delivering a vibrant, high-footfall commercial ecosystem for residents and retailers alike.

Strategically located in the heart of Raj Nagar Extension, Migsun MiGente is envisioned as a comprehensive destination for shopping, entertainment, and dining. Shoppers Stop joins an already impressive roster of top-tier brands, including D-Mart, Cinepolis, Fun City, Haldiram, Sagar Ratna, Chaayos, Allen Solly, Van Heusen, Peter England, Mufti, Monte Carlo, Numero Uno, Raymond, Color Plus, Park Avenue, Louis Philippe, Flying Machine, Octave, Metro Mochi, USPA, Purplle, Chunmun, Berlin, and Intimissi.

With its continuously expanding retail mix, Migsun MiGente is strengthening its position as a leading retail and lifestyle hub in Ghaziabad, offering consumers a dynamic fusion of fashion, food, and entertainment, all conveniently located under one roof. This addition is poised to create an even more attractive destination for shoppers in the region.

LATEST FASHION NEWS

12 July, Mumbai 2025

A prominent contemporary fashion house, The House of Rare has expanded its retail footprint with the grand opening of its third store in Raipur. Located at the Currency Tower, this new store highlights the company's strategic commitment to penetrate India's burgeoning Tier II and Tier III cities.

Spanning 3,200 sq ft across two levels, the new Raipur store offers a comprehensive fashion experience, housing several of The House of Rare's popular labels. Customers can explore womenswear from Rareism, the kidswear line Rare Ones, the established menswear brand Rare Rabbit, and the contemporary footwear collection Rare’Z.

This expansion into Raipur reflects The House of Rare's dedication to serving a growing demographic of fashion-conscious consumers in non-metro areas who seek premium yet accessible designs. Lavish Soni, Chief Business Officer-Retail, The House of Rare, states, this store is a bridge between the brand’s design ethos and Raipur’s rising fashion appetite. It’s about creating spaces that reflect aspiration, individuality, and excellence.

Established in 2015 under the umbrella of Radhamani Textiles, The House of Rare has rapidly grown its presence. Led by Manish Poddar, Chairman, Radhamani Textiles and Akshika Poddar, Managing Director, Radhamani Textiles, the company now boasts a network of over 170 retail stores across India, solidifying its position in the country's dynamic fashion retail landscape. The new Raipur store is expected to further enhance the brand's accessibility and market reach, catering to evolving consumer preferences in emerging urban centers.

LATEST FASHION NEWS

15 July, Mumbai 2025

Leading Indian fashion e-commerce platform, Myntra has unveiled its latest brand campaign, ‘It's You 2.0,’ focusing on how everyday fashion choices shape personal identity and expression.

Featuring three short films depicting real life relatable moments, the campaign emphasizes on the themes of authenticity, ambition, and self-assurance. Myntra aims to associate these ideas with its offering of trend-forward fashion.

The narratives showcase individuals from both metropolitan and smaller towns, reflecting Myntra's expanding customer base beyond major cities. These stories position fashion not merely as clothing but as a crucial tool for articulating personal change and aspiration. The films also reinforce Myntra's commitment to providing original and contemporary brands for diverse needs, from casual everyday looks to occasion-specific styles.

Abhishek Gour, Senior Director-Marketing, states, Myntra views fashion as a powerful enabler of self-expression, confidence, and transformation, especially for a new generation of style-conscious consumers emerging from every corner of India. With the ‘It’s You 2.0’ campaign, the e-commerce player highlights relatable, aspiration-led stories that reflect the evolving fashion journeys of audiences - be it discovering confidence, embracing individuality, or stepping into new roles. Each narrative underscores the platform’s commitment to offering 100 per cent original, trend-forward styles at compelling value, helping customers express their identity and navigate life with authenticity and ease.

The campaign strategically aims to strengthen the platform;s engagement with audiences in smaller cities, where interest in fashion and beauty is rapidly growing. By showcasing stories of style-led confidence from diverse backgrounds, Myntra seeks to align with the evolving consumer mindset in these regions.

Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions, adds, the campaign shows slices of life stories where Myntra is the vehicle that takes customers from where they are to where they want to be. Myntra then becomes not just a destination for clothes, but a place that makes consumers a newer, better version of themselves – and hence our creative articulation for this campaign makes you - You 2.0.”

The ‘It's You 2.0’ films are currently live across various digital and social platforms.

LATEST FASHION NEWS

14 July, Mumbai 2025

Setting ambitious targets for its newly acquired brand, Lanchester Paris, Yogi Retail Ventures projects revenues of Rs 10-12 crore from the label in its first full fiscal year.

The company also aims to develop a robust portfolio of 10 global brands, signaling a significant push into India's burgeoning retail landscape. Alongside this, Yogi Retail Ventures plans to expand its retail footprint by setting up over 100 stores across India. These will encompass a mix of standalone boutiques, shop-in-shops within department stores, and a strong online presence to cater to diverse consumer segments nationwide.

Known for its stylish and high-quality handbags, wallets, and accessories, Lancaster Paris is expected to resonate well with India's increasingly discerning and affluent consumer base. Yogi Retail Ventures will likely leverage its expertise in retail operations, market understanding, and distribution networks to ensure the brand's successful integration and growth. The initial revenue projection for Lancaster Paris serves as a crucial benchmark for the company's ability to introduce and scale international brands effectively in a competitive market.

This strategic direction aligns with the growing trend of international fashion and luxury brands entering or expanding their presence in India, driven by the country's rising disposable incomes, evolving consumer preferences, and youthful demographic. Yogi Retail Ventures' focus on building a multi-brand portfolio and a widespread store network positions it as a key player in shaping the future of organized retail in India, aiming to capture a significant share of the market for global fashion and lifestyle products.

LATEST FASHION NEWS

12 July, Mumbai 2025

In a significant recognition of Indian enterprise, popular incense brand endorsed by cricket icon MS Dhoni, Zed Black has been featured as a case study at Harvard Business School. Its parent company, Mysore Deep Perfumery House (MDPH), is being celebrated for its remarkable transformation from a modest, family-run incense business, founded in an Indore garage in the early 1990s by Prakash Agarwal, into a Rs 1,000 crore fragrance powerhouse. MDPH's journey of purpose-led growth, innovation, and global expansion is now set to inspire students and entrepreneurs worldwide.

MDPH has evolved into one of the world's leading incense exporters. Operating from 9.4 lakh sq. ft. of manufacturing space, the company produces an astounding 3.5 crore incense sticks and sells approximately 15 lakh packs of Zed Black Incense Sticks daily. It also employs over 4,000 people, with a remarkable 80 per cent being women, highlighting its commitment to social empowerment. With exports reaching over 45 countries, MDPH's flagship brands include Zed Black Agarbatti, Manthan Dhoop, Orva (lifestyle & aromatherapy), and Samarpan (prayer essentials).

India stands as the world's largest producer and consumer of agarbatti, where fragrance holds deep cultural and religious significance. Zed Black has been instrumental in redefining tradition through innovation, introducing products like charcoal-free, bamboo-less agarbattis, premium dhoop sticks, and venturing into luxury perfumery via its Direct-to-Consumer (D2C) platform, Orva.

At the core of MDPH's success lies a unique blend of values, strategic vision, and impactful celebrity endorsements. The enduring eight-year association with MS Dhoni lends immense credibility, while actor Hrithik Roshan's endorsement of Manthan Dhoop has helped formalize and elevate the dhoop segment for a younger audience.

Ankit Agrawal, Director, MDPH & Zed Black, emphasizes, more than a milestone, this Harvard case study is a celebration of Indian entrepreneurship rooted in values and powered by vision. He noted the brand's evolution from incense sticks to essential oils and luxury perfumery, reflecting a shift to becoming a ritual partner and taking India's aromatic legacy to international shelves.

This recognition is believed to be one of the first for both Indore and the Indian agarbatti sector on the Harvard platform, with the case already integrated into the curriculum at institutions like the Fashion Institute of Technology (FIT), New York. As global business schools seek real-world examples of family-led, values-driven growth, MDPH's story is garnering significant academic attention.

LATEST FASHION NEWS

15 July, Mumbai 2025

Bollywood star Bobby Deol has officially been announced as the new brand ambassador for leading luxury menswear label, J Hampstead. Renowned for its premium suiting and shirting fabrics alongside ready-to-wear collections, the brand seamlessly blends refined European aesthetics with classic Indian craftsmanship.

Earlier this week, J Hampstead initiated a ‘guess who’ campaign featuring a mysterious silhouette and an intriguing caption: ‘You've seen the silhouette. The stature. The suiting that speaks volumes. But can you name the face behind the finesse… J Hampstead's newest face of elegance—any guesses?’ The cleverly crafted video ignited widespread speculation among fans, building anticipation for the big reveal.

The suspense culminated with J. Hampstead's release of their first official video campaign starring Bobby Deol. The brand introduced him with the caption: ‘Poised. Powerful. Perfectly tailored. Presenting Bobby Deol as the new face of J. Hampstead - because true luxury is effortless, and so is his presence.’ The campaign film showcases Deol in a series of sleek, sharply tailored ensembles, embodying an aura of sophistication that perfectly aligns with the brand's image. With his recent career resurgence and commanding screen presence, Deol effortlessly embodies the essence of modern luxury.

Avnish Poddar, Director, J Hampstead, states, Deol’s distinctive style and appeal make him an ideal ambassador for the brand. His association brings fresh energy and strengthens our connection with today’s aspirational, fashion-conscious consumers.

With this strategic partnership, J Hampstead aims to deepen its connection with the modern Indian man who values both elegance and an edgy sensibility.

LATEST FASHION NEWS

14 July, Mumbai 2025

Making its highly anticipated entry into the Indian market, London-based fashion brand COS has opened its new store in New Delhi. This store opening aligns with the brand’s broader global expansion strategy, aimed at increasing its international footprint and reaching new customer bases.

To showcase COS's Autumn Winter 2025 womenswear and menswear collections, the store will provide Indian customers with their first in-person experience of the brand's signature refined, modern aesthetic within an immersive retail environment.

Since its launch in 2007, COS has significantly expanded its global presence. It currently operates 239 stores across 48 physical markets along with online stores in 38 markets. In addition, the brand extends its reach through extensive wholesale and franchise distribution channels worldwide. The New Delhi store helps the brand strengthens its international growth.

LATEST FASHION NEWS

11 July, Mumbai 2025

India’s quick-commerce sector is in the throes of a major rise, growing almost 150 per cent year-on-year in the first five months of 2025. The urban appetite for instant gratification, bolstered by the relentless spread of “dark stores,” has catapulted quick-commerce (q-commerce) into a central pillar of urban retail.

Yet, as metros race ahead, non-metros remain stuck at the starting line—grappling with demand friction, digital distrust, and deeply embedded local retail ecosystems. This stark contrast, as revealed in the latest insights from research firm Redseer, underscores a tale of two India’s: one sprinting towards ultra-fast convenience, the other cautiously inching forward.

Fashion Guru

Metros dominate while non-metros stall

Quick-commerce players like Blinkit, Zepto, and Instamart are expanding aggressively across more than 100 Indian cities, but the non-metros contribute just over 20 per cent to the sector’s Gross Merchandise Value (GMV). This is particularly striking given these cities’ dominance in the broader retail market, contributing 60–70 per cent of the total GMV across the top 100 cities.

“There is a massive disparity in order volumes,” explains a Redseer analyst. “Beyond the top 15 cities, daily orders per dark store dip below 1,000, and in the next 20, often fall under 700, barely enough to sustain operations.”

Join our group

Why the divide?

Several deeply-rooted structural and behavioral factors are throttling growth outside urban India:

• Digital apathy and low trust: Many non-metro consumers remain wary of online transactions, favoring traditional buying methods.

• Kirana loyalty: The corner kirana still rules—offering informal credit, instant delivery, and familiarity that quick-commerce apps can’t yet match.

• Population spread: Sparse residential densities in smaller towns hinder efficient delivery operations, driving up costs and reducing service viability.

• Standardization vs local nuance: Platform offerings often fail to align with local product preferences, eroding their perceived value.

Moreover, the cost of scaling in these regions is daunting. With lower volumes, delivery radii must be expanded, pushing up operational costs and increasing the break-even point by 1.5 to 2 times compared to metros.

Visit for more

Silver linings in smaller towns

Despite the headwinds, some non-metro cities are showing promise. Education hubs like Prayagraj and Varanasi, and affluent cities like Chandigarh, are emerging as early success stories. According to Redseer, these cities demonstrate higher digital maturity and greater willingness to experiment with online platforms.

This is encouraging for a market with immense headroom. Global consultancy Kearney projects India’s quick-commerce grocery market will triple between 2024 and 2027, reaching Rs 1.5–1.7 lakh crore. Redseer forecasts a 40–45 per cent CAGR in GMV over the next three years, with the market potentially hitting $6 billion by FY2025.

“The next leap requires hyper-local strategies and a fundamental rethink of the dark-store model for less dense geographies,” notes the Redseer report.

Table: Sector snapshot

Fashion takes the fast lane

While groceries remain the heart of q-commerce, fashion and lifestyle are fast becoming the soul. By the end of 2025, 20–30 per cent of q-commerce orders are expected to originate from non-grocery categories such as apparel, electronics, healthcare, and beauty. This diversification is not just a growth strategy—it’s a necessity to capture broader consumer spending.

India’s $93 billion fashion market, already growing at a 10–12 per cent CAGR, is on track to hit $200 billion by 2030. And the online segment, with a past 32 per cent CAGR, is leading the charge.

With Gen Z contributing to 20–25 per cent of online fashion purchases and the affluent “India A” segment driving premiumization at 25 per cent+ CAGR, the demand for fast fashion, accessories, and beauty products is booming.

DFU Profile

In fact, Redseer’s ‘India Festive E-commerce Market 2024’ report recorded a threefold rise in fashion sales—especially ethnic wear and accessories—in Tier II cities during the last festive season. This suggests growing comfort with online platforms for even traditionally offline purchases.

“Quick commerce’s appeal is no longer limited to pantry staples,” says a senior manager at a leading q-commerce brand. “We’re seeing real momentum in fashion, especially for impulse buys—be it partywear, last-minute gifts, or seasonal accessories.”

Join our community

A dual-speed future

India’s quick-commerce story is a tale of dual trajectories—booming metros versus hesitant non-metros. While the top 50 cities are driving current growth, tapping into the vast hinterland will require patience, innovation, and adaptation.

For now, the quick-commerce boom will remain urban-centric, but the path ahead hinges on platform localization, personalized offerings, and possibly even hybrid models that merge digital convenience with the trust of kirana stores.

Visit for more

The inclusion of fashion, lifestyle, and non-grocery verticals could serve as the sector’s next growth flywheel—turning quick commerce from a 10-minute convenience into a comprehensive consumer habit.

The moot point is that India’s quick-commerce is moving at fast forward speed in metros. But to become a truly nationwide phenomenon, it must master the complexity of smaller markets and capitalize on cross-category momentum—particularly fashion and lifestyle. The race is on, and the next lap may be as much about cultural relevance as it is about delivery speed.

LATEST FASHION NEWS

15 July, Mumbai 2025

Focusing on women's and men's wear, the 81st National Garment Fair (NGF) commenced with a strong sense of business optimism ahead of the upcoming festive season. Organized by the Clothing Manufacturers Association of India (CMAI), the event was inaugurated by prominent retail leaders from across India, collectively representing 70 retail stores.

Fashion Guru

A business hub

Being held from July 14-16, 2025 in Mumbai, the NGF stands as one of the most prominent platforms for the Indian apparel industry. It serves as a crucial meeting point for manufacturers, retailers, designers, and fashion professionals, facilitating the exploration of emerging trends and the unlocking of new business opportunities.

Spanning over 37,000 sq m, this edition of the fair includes more than 15,300 sq m dedicated to men's wear, over 21,200 sq m for women's wear, and 680 sq m specifically for accessories. Featuring more than 800 menswear and womenswear brands and over 40 accessory labels, the fair is expected to draw upwards of 20,000 buyers from across the country, ensuring a vibrant and dynamic marketplace.

Join our group

Some of the esteemed guests of honor present at the show include Siddharth Jalan, Sohum Shoppe (Guwahati); Sathish Gurram, GV Mall (Khammam); Kiran Vora, Asopalav (Ahmedabad); Manzoor Husain Gori, Pakiza Retails (Indore); Mrunal Bankapur, BS Channabasappa & Sons (Karnataka); Satish Mantri,Shree Shivam Attire (Indore); Sanjay Agarwal, Sanjay Textile Store (Jaipur), and Dharamshi Champshi Chheda, Rajwadi Emporium India (Valsad).

A significant milestone for the industry

Expressing his enthusiasm for the event, Mrunal Bankapur. BS Channabasappa & Sons, said, with 20,000 potential buyers, this marks a significant step forward for the growth of the garment industry.

Sanjay Agarwal, Sanjay Textile Store, noted, CMAI has constantly supported the industry, be it addressing government-related issues, VAT, GST, or contributing to the overall growth of the garment industry.

Kiran Vora, Asopalav, pointed out, the fair helps save me ample amount of time and effort to source as the latest variety is all available under one roof at the NGF. CMAI does this wonderful job of bringing the entire industry together.

DFU Profile

Industry growth and evolving consumer behavior

Reflecting on the current state and future trajectory of the industry, Santosh Katariya, President, CMAI, said, India’s apparel market is witnessing strong, sustained growth projected to reach $146 billion by 2029.

This transformation is driven not just by rising incomes and urbanization, but also by a fundamental shift in consumer behavior. As demand for branded and occasion-specific clothing rises, the industry must respond with innovation, agility, and a deeper understanding of evolving aspirations, he added.

 Join our group

Rohit Munjal, Chairman, Fair Committee, CMAI emphasized, the Women’s and Men’s Wear Edition of the National Garment Fair has firmly established itself as a powerhouse platform within the industry.

With an outstanding lineup of exhibitors, this edition is shaping up to be one of the most impactful yet. The overwhelming response with stalls selling out quickly and a growing waitlist reflects the rising prominence of these segments and the Fair’s continued relevance.

Visit for more

Anand Chokshi, Joint Chairman, Fair Sub-Committee, CMAI, explained, while menswear leans toward functionality and womenswear remains occasion-led, growth is being shaped by digital adoption, Tier-II market expansion, and rising demand for sustainability and personalization. The future will favor brands that blend cultural relevance with innovation across both consumer and institutional segments."

One of the most representative associations of the Indian apparel industry, the Clothing Manufacturers Association of India (CMAI) boasts over 5,000 members and serves more than 35,000 retailers. Its diverse membership includes manufacturers, exporters, brands, and ancillary industry players. CMAI actively advocates on policy matters and guides its members on ESG-related initiatives.

LATEST FASHION NEWS

14 July, Mumbai 2025

The Dilip Piramal family has signed a definitive agreement to sell up 32 per cent of their stake in the prominent luggage manufacturer VIP Industries to a consortium led by private equity firm Multiples. This move is result of the 6 per cent decline in shares registered so far in 2025 by the company.

Upon completion, this transaction will trigger an open offer under SEBI’s Takeover Regulations, formalizing the transition of control, as stated in a VIP Industries stock exchange filing.

Multiples plans to acquire up to 26 per cent of the expanded share capital, from public shareholders at Rs 388 per share. This aggregates to a total consideration of up to Rs 1,437.78 crore (approximately $172 million), payable in cash.

The Piramal family will retain shares, and Dilip Piramal will assume the role of Chairman Emeritus, providing guidance while stepping back from daily operations. Renuka Ramnath, Founder and CEO, Multiples Alternate Asset Management, says, her company aims to unlock the next phase of growth for VIP Industries’ by building on its rich heritage.

The deal is pending regulatory approvals, including from the Competition Commission of India. Arpwood Capital advised the sellers, JM Financial is managing the open offer, and legal guidance was provided by AZB & Partners, Khaitan & Company, and Anagram Partners.

Established in 1971, VIP Industries has grown to become Asia’s largest and the world’s second-largest luggage maker, with brands like VIP, Skybags, Carlton, Aristocrat, and Caprese. The company boasts over 10,000 points of sale and 8,000 employees, with a strong presence across India, the Middle East, the UK, Africa, and Southeast Asia.

LATEST FASHION NEWS

11 July, Mumbai 2025

Isharya has teamed up with renowned celebrity stylist and filmmaker Rhea Kapoor to launch the brand’s Pret, High, and Signature collections.

Every piece in these collections is skin-safe, featuring 18-karat gold plating, and thoughtfully designed to balance statement appeal with everyday wearability. From modern, sculptural designs to timeless classics with a contemporary twist, the jewelry is made to be lived in, layered, and restyled across different moods, outfits, and occasions. Their versatility make them visually appealing with not just a crisp white shirt and jeans but also a sleek cocktail dress, empowering women to express their individuality, one stack at a time.

The collection caters to the modern woman who loves bold design and making a statement. Whether you're a power dresser, a minimalist, a trend seeker, or a collector, there’s something for every style sensibility, each piece showcasing Isharya’s signature blend of Indian craftsmanship and global appeal.

Gauri Tandon, Co-founder, Isharya, notes, Kapoor’s bold and fresh looks make this curation feel incredibly organic. The collaboration's is perfectly timed for the festive season and its playful ‘#HackYourStack’ approach to the Pret line. More than just a collection; this collaboration is a celebration of personal style and a masterclass in self-expression, all told through the art of jewelry, she adds.

Founded by sisters-in-law Radhika and Gauri Tandon, Isharya is known for its bold, artistic designs that merge traditional craftsmanship with modern sensibilities, celebrating individuality and life's beautiful moments.

LATEST FASHION NEWS