14 August 2025, Mumbai
Ahead of the upcoming festive season, Google has launched its new Commerce Media Suite in India to help brands and merchants reach more customers and increase sales on quick-commerce and e-commerce marketplaces. To be available through Google Ads, the Suite will allow brands to target high-intent shoppers across Google’s platforms - including Search, Shopping, YouTube, Display, Discover, and Gmail - and drive them directly to marketplace listings on platforms like Blinkit, Swiggy, Zepto, and Myntra.
According to Google, using AI-driven performance tools, the new Commerce Media Suite offers more transparency, provides self-service options, and gives brands access to first-party marketplace data. It also enables product-level measurement, so companies can track the direct impact of their ad spending on product and category sales.
Bhaskar Ramesh, Director - Omni-channel Businesses, Google India, says, today, consumers demand immediacy and convenience, clearly demonstrated by the rise of quick commerce. To help brands capitalize on this, Commerce Media Suite opens fresh pathways for discovery across Google and YouTube, driving stronger results on quick commerce as well as e-commerce - a crucial advantage, especially during peak demand seasons.
Blinkit is among the first partners to adopt the solution. Anish Acharya, Director - Ad Monetization and Pricing at Blinkit, says, in today’s cluttered market, Google’s Commerce Media Suite offers a significant opportunity for brands to connect with the modern consumer. It is set to be a game-changer for brands leveraging the growing demand for immediacy, especially with the festive season approaching, making the most of Blinkit’s remarkably high conversion rates, he adds,
The company claims, several brands have already seen strong returns from the tool. ITC Aashirvaad Select achieved a 4x return on ad spend using Google Ads to boost sales on Blinkit. Renee Cosmetics saw an 11.5 per cent rise in sales and a 48 per cent drop in cost per order.
The commerce media solution helps reach our audience where they are, with the convenience they expect, states Jitendra Rawal, Head-eCommerce, Renee Cosmetics. It’s allowed the brand to efficiently connect with customers looking for its products and significantly drive incremental sales via Google campaigns, he adds.
