24 May, Mumbai 2025
Bollywood actress Rhea Chakraborty and her brother Showik Chakraborty plan to open 10-15 new outlets for their unisex streetwear brand, ‘Chapter 2’, over the next year.
Having co-founded the brand in August 2024, the sibling duo recently opened their first retail experience store in Mumbai.
For its next phase of expansion, Chapter 2 focuses on non-metro cities. The brand aims to tap its customer base in Tier II cities such as Jaipur, Bhopal, and Raipur. It wants these stores to be culture hubs, a space to connect, not just consume, says Chakraborty.
Backed by Indian retail magnate Kishore Biyani and his daughter Ashni, Chapter 2 currently sells exclusively through its direct-to-consumer (D2C) website. The brand has seen steady online growth, now pulling in over Rs 50 lakh in monthly revenue, with a healthy 20-25 per cent M-o-M growth rate.
First-time entrepreneurs with no prior background in fashion or business, Rhea and Showkik Chakraborty, share, born from a challenging period in their lives, the brand has since evolved into their purpose. It aims to welcome people who feel like they don’t fit in the given confines of the society, Rhea explains.
