YSF Global redefines effortless dressing with new Makkhun Shirt
28 June, Mumbai 2025
Innovative Indian fashion label renowned for its menswear that seamlessly blends heritage craftsmanship with contemporary design, YSF Global has unveiled its latest signature offering: the Makkhun Shirt. Designed to be both a sartorial statement and a celebration of refined ease, the Makkhun Shirt embodies the brand’s core philosophy of effortless dressing with soul, structure, and a compelling story.
Crafted for the modern gentleman who values precision, personality, and practicality, the Makkhun Shirt is more than just a garment; it's an experience in refined detailing and elevated comfort. Derived from the colloquial Hindi word for ‘butter,’ the name ‘Makkhun,’ perfectly reflects the shirt’s defining quality - a smooth, luxurious finish that glides effortlessly against the skin.
Each piece in the Makkhun Shirt collection is constructed with lightweight, breathable fabrics designed to drape perfectly, offering wearers a tailored yet relaxed silhouette. The cut is sharp but never restrictive, making it ideal for day-to-night transitions, festive gatherings, creative workspaces, and leisure. Subtle design elements like minimal top-stitching, clean hemlines, and structured collars lend an understated luxury to the collection. Available in a curated palette of muted pastels, classic whites, earthy olives, and light cream, the collection strikes a balance between versatility and distinction.
The Makkhun Shirt is available exclusively at the brand’s Fashion Studio Outlet, located at Lower Parel in Mumbai. It will also be accessible soon on their official online store. Yogesh Shetty, Founder, YSF Global, says, with the Makkhun Shirt, the brand aims to create a product that's as sophisticated as it is comfortable. The shirt is for the new-age man who wants to look sharp without compromising on ease. It’s for those who appreciate subtlety, finesse, and depth in their everyday wear, he adds.
The launch of the Makkhun Shirt strengthens YSF Global’s vision of building a timeless menswear wardrobe rooted in Indian values but styled for the world. As the brand continues to evolve, collections like these affirm its commitment to offering unparalleled quality and design.
