Asuka Couture launches new collection featuring embriodered linen pieces
Indian menswear label Asuka Couture has released its latest collection, ‘Loomsongs: Embroidered Linen.’ The collection features embroidered linen pieces designed for men who value soft textures, craftsmanship, and a poetic touch in their style. It offers a fresh take on elevated everyday dressing.
The ‘Loomsongs’ collection reinforces the brand’s commitment to combining Indian craftsmanship with contemporary silhouettes, redefining quiet luxury for the modern man. Each piece is made from premium linen sourced from India and Italy and tailored using German and Japanese techniques. The designs feature light textures, earthy tones, and nature-inspired embroidery that evokes the sound of rustling leaves, wind, and birdsong.
Piyush Mohnani, Founder and Creative Director, Asuka Couture describes the collection as being about ‘ease and depth.’ He adds, it’s a reminder that true luxury doesn’t shout - it flows, moves, and lingers like a song.’
‘Loomsongs’ is designed for warm-weather events like weddings and daytime celebrations. The collection embodies Asuka Couture’s core philosophy, where each garment tells a story of heritage reimagined for today.
The collection is available at Asuka Couture’s flagship stores in Mumbai, Hyderabad, and Dubai, as well as online through Pernia’s Pop-Up, AZA, and Ajio Luxe.
