ABFRL strengthens ethnic wear portfolio with strategic Tasva capital infusion
22 May 2026, Mumbai
Aditya Birla Fashion and Retail (ABFRL) has reaffirmed its commitment to the high-growth premium ethnic wear segment by injecting Rs 175 crore (approximately US $18.19 million) into its subsidiary, Indivinity Clothing Retail. Executed through a rights issue, this capital infusion increases ABFRL’s stake in the parent entity of the Tasva brand from 85.54 per cent to 89.29 per cent. The move provides essential liquidity to accelerate Tasva’s retail footprint as it competes for dominance in the organized men’s occasion and ceremonial apparel market.
Scaling the modern ethnic proposition
Launched in 2021 as a strategic collaboration with renowned designer Tarun Tahiliani, Tasva has emerged as a high-margin growth engine for ABFRL. The brand reported a turnover of Rs 144.24 crore in FY25, up significantly from Rs 100.06 crore in FY24, underscoring the rising demand for contemporary ethnic menswear that balances heritage craftsmanship with modern tailoring. By consolidating its ownership, ABFRL gains greater operational control, enabling the brand to pursue an aggressive store rollout strategy across key metropolitan and tier-one cities. This investment aligns with the firm’s broader restructuring efforts to unlock value in its specialized retail portfolio as it prepares for the demerger of its lifestyle businesses.
Leveraging formalization of Indian ethnic fashion
Premium ethnic wear label for men, Tasva is operated by Indivinity Clothing Retail. Co-founded with designer Tarun Tahiliani, the brand focuses on wedding and celebratory apparel. Leveraging ABFRL’s robust distribution and supply chain, Tasva is scaling rapidly to capitalize on the increasing formalization of India’s ethnic fashion sector.
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