08 October 2025, Mumbai
The Bombay Shirt Company (BSC) has unveiled its new flagship store, ‘The Den,’ at the upscale Kemp's Corner in Mumbai. Designed as an immersive retail sanctuary, the store aims to completely change the way men experience shopping.
Billed as a holistic lifestyle destination, ‘The Den’ blends luxury, personal style, and a relaxed atmosphere. Spanning 2,365 sq ft across two levels, the store features a clean, refined, and sophisticated aesthetic, specifically crafted to feel welcoming to the modern man.
BSC elevates the retail experience with a suite of bespoke services and unique partnerships. At the core of the store is BSC's signature custom-made shirt process. Here, customers can browse an extensive library of fabric books, receive one-on-one guidance from a dedicated stylist, and get a flawless fit guaranteed by an in-house tailor who takes precise measurements.
Customers also can get a complete style upgrade right on-site at a dedicated bespoke grooming corner, which offers premium services like haircuts and head massages.
In collaboration with Trumpet Shoes, The Den allows clients to design their own luxury custom formal footwear to perfectly match their tailored outfits.
To make the shopping trip feel less like a chore and more like a leisure activity, the space includes a partnership with Subko Coffee & Bakes for artisanal coffee and fresh baked goods. Visitors can also enjoy a sweet finish with a scoop or two from BBS’s Signature Ice Cream Bar.
In addition to its custom offerings, the store showcases BSC’s full wardrobe collection, which includes ready-to-wear shirts, jeans, chinos, dress pants, tees, and knitwear, providing a comprehensive solution for men's apparel needs.
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