Jockey India launches ‘Next Gen Inno-Wear’ collection for men
08 October 2025, Mumbai
Exclusive licensee for Jockey International Inc (USA) in India, Page Industries has unveiled its latest men’s innerwear line, the Next Gen Inno-Wear collection. This new range is engineered to combine modern luxury with unmatched everyday comfort, setting a new standard for essential base layers.
The collection introduces a game-changing Bonding Technology that replaces traditional stitching. This advanced engineering creates a seamless, precision-fit base layer that ensures a completely chafe-free experience. The trunks are crafted from a premium microfiber fabric, offering superior support and comfort designed to adapt effortlessly to the wearer's every movement.
This expanded line is tailored specifically for the contemporary man's active and fast-paced lifestyle. Some of the prominent features of this collection include an adaptive stretch, StayFresh Technology, enhanced ventilation and irritation-free design.
Nihal Rajan, Chief Marketing Officer, Jockey India, emphasizes, the collection focuses on blending innovation with aesthetics. It has been thoughtfully designed for the modern man who values cutting-edge innovation and contemporary aesthetics. By combining Bonding Technology with adaptive comfort and smart design, the brand has created a collection that lets men move confidently and comfortably through every part of their day. This Next Gen Inno-Wear collection truly represents the future of innerwear, he adds.
The launch continues Jockey's global legacy of redefining innerwear through quality, technology, and timeless style.
The new Next Gen Inno-Wear collection is now available at Jockey Exclusive Outlets, leading multi-brand stores, major online marketplaces, and on the brand’s official website, with a focused rollout across major metro cities. To back the launch, Jockey India is introducing a multi-platform marketing campaign featuring a compelling film, digital visuals, outdoor displays, and in-store activations to highlight the collection's seamless comfort and advanced technology.
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