All Stories

LIVA's nature-inspired campaign: “Naturally Fluid. Naturally You”

28 January 2023, Mumbai

Aditya Birla Group's natural fiber LIVA, recently introduced a nature-inspired campaign namely "Naturally Fluid. Naturally You" categorically stressing the thrust on the brand's core proposition of 100% natural origin fabrics. The campaign is a demonstrability featuring iconic celebs such as Miss India Universe 2022, Miss India Supranational 2022, and Miss Diva Popular Choice 2022, etc. to impress and drive a message home.
We have to mention here that LIVA fabrics are made from wood pulp and are eco-friendly and high on fashion. The campaign clearly inspires to raise and build consideration for nature-inspired fashion and is focused on targeting multiple platforms and categories.
S. Charan, Global Brand Head of LIVA, sent a very strong message articulating this campaign, “This exercise is primarily calibrated & directed to communicate the common notion that brands making a fashion-forward statement, wearing/buying sustainable fashion, sustainable apparel are two diverse sides of the consumer purchasing journey".
The good news is that LIVA-based outfits are easily accessed across several leading & active brands, shopping malls/arcades/galleries, and prominent e-commerce channels and platforms..

Latest Textile Events

LIVA

LIVA & Miss Universe'23 partner as the official fabric sponsor

18 January 2023, Mumbai

Participants wore LIVA capes in the swimsuit round. This collaboration echoed the need for circular and sustainable fashion, and also about strengthening awareness around fluid fashion like Liva.

“We are proud to be a part of a global event and represent a fabric made in India on an international platform. We are elated and excited to see our fluid fabric being draped around the most beautiful women at such a prestigious pageant”, says Sree Charan, Vice President, Head of Branding.

This is the first time in the history of the Miss Universe that capes were introduced in the contest, with the countries having the freedom to design them basis their creative sensibilities.

Aditya Birla Group’s fabric brand Liva partnered with the 71st Miss Universe, held in New Orleans, US, as the official fabric sponsor.

Latest Textile Events

LIVA

Yashika Luthra Designs: Flagship Design Studio opened

28 December 2022, Mumbai

Founder Yashika Luthra says “Our philosophy combines elegance with comfort and innovation, each piece is made by designers and artisans to the highest possible levels of quality and craftsmanship.

Yashika Luthra Designs launched Flagship Design Studio at MG Road, New Delhi.

The Fusion Neoclassical interior design of the store emphasises elegance and sophistication.

The new space has been sensitively designed, expertly illuminated, and tastefully accessorized. Yashika Luthra's designs are characterized by furniture and home accessories.

Latest Textile News

FashionDesigner

Latest Publications

Image

Join Our Group

Join Our Group