... the brand’s intellectual property for South Asia. This structure allows the brand to bypass global supply chain bottlenecks and tailor high-spec performance ranges specifically for the Indian physique ...
22 April 2026, Mumbai
Lacoste is transitioning from traditional sportswear to a sophisticated ‘fashion-sport’ positioning. The brand has introduced a renewed visual identity in the Indian market under ...
21 April 2026, Mumbai
Japanese sportswear major Asics has significantly evolved its retail strategy for the Indian market by reopened its upgraded Linking Road store in Mumbai. The revamped outlet introduces ...
15April 2026, Mumbai
US Polo Assn (USPA) has significantly strengthened its Indian market presence with the launch of a new flagship store in Pune, reflecting a broader movement toward large-format, ...
14April 2026, Mumbai
Agilitas Sports has formalized a long-term partnership with Indian cricket icon Smriti Mandhana, marking a decisive shift toward the high-performance women’s category within its ...
7 April 2026, Mumbai
As the Indian menswear market scales toward an estimated $24 billion valuation by 2026-end, Gant India has roped in Bollywood icon Shahid Kapoor to anchor its Spring/Summer 2026 ...
31 March 2026, Mumbai
The ongoing Indian Premier League (IPL) season has become the primary catalyst for a strategic shift in India’s $11.71 billion activewear market. As consumer attention peaks, brands ...
... installations across Tier-1 Indian cities. By leveraging a centralized digital platform, the company aims to streamline the supply chain for specialized technical clothing, which requires specific moisture-wicking ...
23 February 2026, Mumbai
Making a calculated move to dominate the growing premium athletic apparel sector, Reebok has roped in double Olympic medalist Manu Bhaker as its brand ambassador for the Indian ...
... assisted commerce. As the Indiansportswear market scales toward a $4.08 billion valuation by late 2026, Reebok’s focus on the Saguna cluster provides a tactical advantage, capturing high-footfall residential ...
29 May 2026, Mumbai
Film actor and producer Anushka Sharma has acquired a minority stake in Agilitas Sports, signaling a targeted entry into the competitive Indian athleisure market. This investment ...