Max Fashion expands in West India with 13th store launch in Pune
17 December 2025, Mumbai
The value-retail titan of the Landmark Group, Max Fashion has aggressively scaled its footprint in West India with the inauguration of its 13th store in Baner, Pune. This launch marks a pivotal shift in the brand’s strategy, transitioning from a volume-heavy model to a high-engagement ‘experience-led’ identity.
A physical manifestation of Max’s new unified design language, the store features immersive ‘fashion theatres’ at the entrance and advanced digital POS systems. A key differentiator in this high-density micro-market is the ‘Endless Aisle’ integration - kiosks that allow customers to browse and order out-of-stock sizes or exclusive online styles directly from the trial room. This omnichannel pivot has already driven a notable increase in conversion rates across the network. We are reimagining how India experiences fashion by blending digital ease with a sensory-rich in-store environment, says Sumit Chandna, CEO, Max Fashion
Defending dominance in a $125 billion market
The expansion comes as the Indian apparel sector accelerates toward a $125 billion valuation by the end of 2025, with value-fashion competitors like Zudio doubling their reach. To defend its market share, Max is leveraging its 500-store nationwide network to achieve massive economies of scale. For FY25, parent company Lifestyle International reported revenues of Rs 11,766 crore, a 5 per cent increase, with profits rising by 42 per cent to Rs 415 crore. By focusing on Tier-I clusters like Pune, Max optimizes its logistics and ‘real-time’ inventory replenishment, ensuring that the Baner hub remains a dominant touchpoint in the city's rapidly evolving mall culture.
A division of the Dubai-based Landmark Group, Max Fashion has redefined the value-retail landscape in India since its debut nearly two decades ago. The brand provides trend-driven, globally inspired apparel, footwear, and accessories for the entire family. It operates over 500 stores in 140+ cities, with a deep penetration in Tier-I metros and a growing "cluster" presence in high-growth Tier-II hubs.
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