Lifestyle boosts North India presence; launches new store launch in Gurugram

Renowned department store retailer, Lifestyle has officially expanded its North India operations with the launch of a new flagship outlet at Felix Plaza in Gurugram. This strategic opening serves as a centerpiece for the newly developed mixed-use destination, which is rapidly becoming a focal point for the region’s growing residential corridors. By positioning itself within this high-potential catchment area, Lifestyle aims to capture the surging demand for organized, experience-led retail as Gurugram continues to evolve into a premium urban center.

Curating the experiential retail ecosystem

The addition of Lifestyle at Felix Plaza aligns with a broader shift in the National Capital Region (NCR), where modern consumers are increasingly favoring destination-based shopping environments over purely transactional spaces. Spanning approximately 8 lakh sq ft, Felix Plaza integrates fashion, dining, entertainment, and community-focused zones, allowing Lifestyle to anchor its expansive portfolio - including apparel, beauty, footwear, and home categories - within a high-footfall, premium ecosystem. This integration addresses the modern shopper’s preference for ‘all-in-one’ retail destinations that combine convenience with immersive brand discovery, reinforcing the retailer’s commitment to omnichannel accessibility and deepening its penetration in high-growth urban hubs.

Market context and strategic outlook

For organized retailers in 2026, the NCR remains a vital theatre for expansion, characterized by rising disposable incomes and a robust appetite for global and Indian brands. The move reflects Lifestyle's broader commitment to strategic site selection in markets that offer strong residential density and high long-term growth prospects. As Gurugram’s commercial infrastructure expands, the retailer is prioritizing locations that not only drive volume but also foster brand loyalty through superior service and diversified product assortments. This launch signifies a calculated step in maintaining Lifestyle’s competitive edge in India's dynamic retail landscape, where balancing physical store presence with digital convenience has become a standard for industry leaders.

Focusing on premium experiential retail environments

Lifestyle is a leading department store retailer offering a diverse portfolio of apparel, footwear, beauty products, accessories, and home décor. Operating over 100 stores across India, the Middle East, and Southeast Asia, the brand is owned by the Landmark Group and focuses on premium experiential retail environments.