Metro Brands launches debut Indian store for New Era in Lucknow

Leading retailer Metro Brands has launched the first standalone store for its brand New Era in India.

Located at the Phoenix Palassio mall in Lucknow, this debut flagship store aims to transform headwear from a simple sporting accessory into a bold, fashion-forward statement in the country.

The elegant 406-sq-ft store is designed to be a prime destination where global sports heritage meets contemporary urban style. Customers can now explore authentic, officially licensed headwear from Major League Baseball (MLB), NBA, and NFL, alongside exclusive lines tailored for women and children. This ensures the store appeals to dedicated sports fans, fashion enthusiasts, and general trendsetters alike.

A major highlight of the Lucknow flagship is its state-of-the-art customization lab, equipped with an embroidery machine. This unique feature allows customers to personalize and customize their caps, turning each piece into a unique expression of style and individuality and elevating the store into a platform for creativity and cultural storytelling.

Launch of New Era’s debut store in India is a milestone for headwear in the country, states Alisha Malik, President, Metro Brands. The company aims to build a nationwide footprint... making authentic global headwear more accessible than ever, she adds.

The store features all of New Era’s signature cap styles, including the iconic 59Fifty, 9Fifty, 39Thirty, 9Forty, and 9Twenty, blending high-quality craftsmanship with innovative and iconic design.