Amazon India is launching a special storefront highlighting products made available by more than 450 women-led small businesses on its online marketplace. The e-commerce major - which has partnered with UN Women to support women-led businesses - will also make a contribution basis every transaction on the storefront to NGO partner 'Nanhi Kali' for sponsoring education of underprivileged girls.
As per Economic Times, the company runs various programs, including Saheli and Launchpad that aim to accelerate representation of women in businesses and promote entrepreneurship. Agarwal noted that for every customer order from the storefront, Amazon will donate Rs 25 to NGO partner, Nanhi Kali towards sponsoring education of underprivileged girls.
Besides, Amazon India will have limited edition bookmarks that will feature inspiring stories of women entrepreneurs that will be shipped with books purchased from the e-commerce platform. These stories will go a long way to showcase how women entrepreneurs are succeeding and to add to inspire others around them.
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