Adidas defies macroeconomic volatility with 13% revenue rise in FY25
31 January 2026, Mumbai
Adidas defied broader macroeconomic volatility with 13 per cent rise in currency-neutral revenues to €24.8 billion in FY25. This growth was remarkably balanced across all global markets, led by a 21 per cent rise in Latin America and resilient 10 per cent gains in Greater China. The ‘terrace’ footwear trend - headlined by the Samba and Gazelle - remained a significant revenue engine, while the performance apparel segment recorded a 16 per cent increase, boosted by a strong year for global football and running. The brand’s operating profit more than doubled in Q4, FY25 culminating in a full-year operating profit of €2.06 billion, up from €1.34 billion in 2024.
Quality growth mitigates supply chain and tariff pressures
The company’s ‘local mindset’ strategy has proven instrumental in maintaining a historically high gross margin of 51.6 per cent. By prioritizing full-price sell-throughs and disciplined inventory management, Adidas successfully navigated rising US tariffs and currency fluctuations that posed a €1 billion headwind. We have managed to keep discounts under control while ensuring the right product reached the right markets, stated Bjørn Gulden, CEO. Buoyed by this momentum, the executive board approved a €1 billion share buyback program set to commence in February 2026. Looking ahead, the brand is positioning itself to capture further market share through high-profile collaborations and the upcoming Winter Olympics in Italy.
Headquartered in Germany, Adidas is a leading designer and retailer of athletic footwear, apparel, and accessories. It operates globally across performance and lifestyle (Originals) categories. Following a successful 2025 turnaround, the company aims for double-digit growth and a 10 per cent operating margin by late 2026, leveraging its 75-year heritage of innovation.
Get in Touch! 
