03 October 2025, Mumbai
Maison H has launched a new retail store at The Dhan Mill in New Delhi, designed not merely for shopping but as an immersive environment reflecting the brand’s core philosophy: ‘couture as sculpture.’
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The space is intended to merge meticulous craftsmanship, contemporary design, and compelling storytelling.
The store's interiors are inspired by the imaginative concept of an underwater cave, envisioned as a hidden home for mermaids and birds. Linear architectural elements guide visitors through the space, meant to evoke the graceful flow of water currents or wings in flight.
A serene, muted beige palette provides a balanced backdrop, ensuring the vibrant couture pieces sharply contrast against an atmosphere that is both serene and dramatic.
The designer's intention was to create a stage and a narrative, transforming the traditional retail space into a full creative experience.
At the helm of Maison H is designer Harshman Singh. Influenced by his upbringing—combining Persian heritage from Tehran and Parisian refinement - Singh developed an early appreciation for textiles and architectural structure.
His design work translates these influences into garments known for precision, intricate embroidery, and sculptural silhouettes. Singh’s philosophy asserts that ‘couture is not stitched, it is sculpted,’ with each creation expressing drama, power, and timeless grace.
The brand’s latest offering, the Aquaterra Couture 2025–26 collection, expands this idea of couture as art by drawing heavily from ocean life. Gowns are designed to shimmer like pearls, featuring fishtail-inspired forms and silhouettes that mimic the rhythm of tides.
Embellishments are strategically placed to catch light like waves, enhancing the sense of movement and fluidity.
Coupled with the Aquaterra line, the new store reinforces Maison H's position as a house that successfully blends global cultural influences with modern luxury retail expectations.
This focus on experiential formats, where the brick-and-mortar space acts as a creative stage, exemplifies a crucial shift in the retail sector for independent luxury labels looking to connect with consumers beyond digital channels.
The store is a celebration of craftsmanship, where timeless elegance meets modern sensibilities, says Singh.
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