Apparel Group expands with new store launches in Bahrain and Abu Dhabi
01 January 2025, Mumbai
Apparel Group is accelerating its regional footprint for Melbourne-founded brand Forever New, capitalizing on a 15 per cent Y-o-Y surge in the GCC’s premium womenswear segment. This expansion phase, marked by a dual launch at Bahrain’s City Centre and Marassi Galleria Mall, alongside a new boutique at Reem Mall, Abu Dhabi, signals a transition from boutique presence to institutional scale. The brand is executing a high-velocity roadmap with four additional flagship openings scheduled for the coming month in Tier I assets including The Galleria, Abu Dhabi, and Riyadh Park, Saudi Arabia. This aggressive physical retail strategy is a direct response to a 12 per cent rise in regional consumer preference for tactile, ‘high-street premium’ shopping environments over pure-play digital transactions.
Optimizing the fashion value chain through regional synergy
The group’s operational success hinges on a sophisticated localized supply chain that maintains high inventory turnover amidst fluctuating logistics costs. By integrating Forever New’s feminine silhouettes into its established GCC distribution network, Apparel Group is capturing a significant share of the $9.7 billion regional fashion market. Our infrastructure provides the agility required to scale internationally lauded brands like Forever New while maintaining the premium experience regional consumers demand, states Neeraj Teckchandani, CEO, Apparel Group. This partnership model serves as a case study for global labels seeking to navigate the Gulf’s unique market bifurcation, where occasion-wear demand remains resilient despite broader global macroeconomic volatility.
Apparel Group is a Dubai-based conglomerate operating over 2,300 stores across 14 countries. Its partnership with Forever New focuses on the ‘accessible luxury’ womenswear category. With a projected 2026 close of 17 standalone stores in the GCC, the group is leveraging high-growth retail tourism in Dubai and Riyadh to drive a record-breaking fiscal performance.
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