Apparel Group increases Aldo’s brand visibility in India with new store opening

Apparel Group India has expanded its retail footprint in the National Capital Region (NCR) with the inauguration of a new ALDO outlet at Felix Mall, Gurugram. This strategic opening underscores the conglomerate’s commitment to increasing the physical accessibility of the Canadian footwear and accessories brand in India's high-potential urban corridors. By positioning the store within the newly launched Felix Mall - a sprawling 8 lakh sq ft development in Sector 82A - Apparel Group aims to capture the rising demand for premium, trend-led global fashion among Gurugram’s affluent and youthful consumer base.

Omnichannel integration and brand strategy

The expansion into Gurugram is part of a broader, technology-led retail strategy implemented by Apparel Group to synchronize its offline and digital operations. Beyond the physical store experience, the company is actively integrating digital conveniences, such as the recently launched Aldo India mobile app, which facilitates express delivery and personalized product discovery. This ‘phygital’ approach allows the group to maintain high consumer engagement, ensuring that style-conscious shoppers have seamless access to collections, whether they are navigating the premium retail environment of Felix Mall or browsing from home. The brand continues to focus on its ‘Try Every Thing’ narrative, with current seasonal collections emphasizing a balance between statement aesthetics and proprietary comfort technologies.

Prominent fashion and lifestyle retail conglomerate

Apparel Group India is a prominent fashion and lifestyle retail conglomerate operating over 300 stores across 50 cities. The company manages a portfolio of 20+ global brands including ALDO, Victoria’s Secret, and Bath & Body Works. With a focus on omnichannel growth, the firm targets continued expansion in premium retail destinations.