29 December 2025, Mumbai
Banana Club has officially inaugurated its 17th exclusive brand outlet at Gateway Mall, Hyderabad, marking a significant milestone in its rapid ‘Pan-India’ expansion. The launch comes at a time when Hyderabad, alongside Bengaluru, has emerged as a primary engine for Indian retail, with the two cities collectively accounting for 60 per cent of the country’s total retail leasing activity in 2025. By securing a strategic position on the Lower Ground Floor of Gateway Mall, the brand is tapping into the city’s robust demand for ‘masstige’ fashion - a segment where domestic labels now represent over 85 per cent of new space take-ups. This move solidifies Banana Club’s presence in a market where fashion and apparel continue to dominate the leasing landscape, currently holding a 31 per cent share of the organized retail pie.
Scaling the omnichannel vision after record-breaking funding
This expansion is fueled by the brand’s recent landmark achievement on the ‘Pitch To Get Rich’ platform, where it raised Rs 12.25 crore at a Rs 245 crore valuation - the highest in the show's history. Unlike traditional retailers, Banana Club utilizes a vertically integrated model, leveraging in-house manufacturing to maintain gross profit margins between 50 per cent and 58 per cent. "Our journey is about more than just numbers; it’s about redefining the modern Indian man’s wardrobe with speed and precision," says Neel Bafna, Co-founder highlighting the brand’s ability to pivot styles based on real-time data. By bridging the gap between digital-native agility and physical retail experience, the company is successfully navigating the challenges of rising high-street rentals while targeting a bold roadmap to surpass 100 stores by 2027.
Founded in 2011 and headquartered in Bengaluru, Banana Club is a premier menswear label specializing in high-street western wear and smart casuals. Targeting young professionals across India’s Tier-I and Tier-II cities, the brand combines in-house R&D with an aggressive omnichannel strategy. Following its recent record-breaking funding, the company aims for a Rs 500 crore revenue milestone while championing sustainable, ‘Made in India’ manufacturing.
