Chicco India eyes 50-store milestone as baby care market hits $4.9 billion
31 December 2025, Mumbai
As of December 2025, Italian baby care giant Chicco is accelerating its Indian expansion, targeting 10–12 new exclusive brand outlets (EBOs) annually. With a current valuation of the Indian baby care market at approximately $4.94 billion and a projected 11.75 per cent CAGR through 2030, Chicco is doubling down on a physical footprint to reach a 50-store network by 2027. While quick commerce and e-commerce are witnessing triple-digit growth for the brand’s ‘accessible premium’ items like feeding bottles and cosmetics, physical stores remain the critical engine for high-value gear. Parents are increasingly seeking ‘touch-and-feel’ experiences for high-ticket safety items such as prams and car seats, which command price points between Rs 20,000 and Rs 45,000.
The manufacturing hub strategy
Beyond retail, Artsana India, the parent company of Chicco, is repositioning the country as a global export hub. Rajesh Vohra, CEO confirms, the company has commenced exporting toys, toothbrushes, and apparel manufactured in South India to global markets. This vertical integration is a strategic move to hedge against margin pressures caused by import duties on global fashion lines. By localizing production while maintaining Italian design standards, Chicco aims to capture the ‘premium-casual’ segment for children up to six years old. The brand is also passing on the benefits of recent GST reductions to consumers, betting on volume growth to offset rising competition from domestic players like FirstCry and global rivals like Mothercare.
A part of Italy's Artsana Group, Chicco India provides a full ecosystem of baby gear, nursing tools, and apparel. Operating since 2009, it recorded over 35 per cent growth last fiscal year. Future plans involve reaching a 40–50 store network and expanding product age categories from 2 to 6 years.
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