27 November 2025, Mumbai
Virgio, a rapidly growing Indian Direct-to-Consumer (D2C) brand focused on sustainable and trend-led fashion, is executing a major retail acceleration with the simultaneous launch of five new stores across key consumption centers. The openings in Surat, Mumbai (Malad and Navi Mumbai), Bengaluru, and Ahmedabad mark a significant shift from an online-centric model to a robust omnichannel blueprint. This move capitalizes on the robust recovery of India’s organized retail sector, which is projected to grow at a CAGR of 20% by 2032, validating the need for physical experience points.
Experiential design and inclusive offerings
Each new location is designed not as a traditional store, but as a "cultural drop," translating Virgio's aesthetic into clean, modern layouts with intuitive visual merchandising. This experiential focus aims to strengthen community-led retail touchpoints. Key to the brand’s mission is inclusivity: the presence of the 'Beyond The Curve' size-inclusive line (designed for sizes above 2XL) and the new artisanal fragrance line, Amodira, ensures the stores offer a complete lifestyle universe. Co-Founder Amar Nagaram emphasized that this expansion is about "strengthening a movement toward fashion that cares," aligning expression with responsibility.
Navigating challenges with capsule collections
The brand's success is rooted in its capsule-driven curation, a low-inventory, high-velocity model that minimizes waste—a critical challenge in the fast-fashion space. This operational efficiency supports the brand’s second-anniversary commitment to deepening its sustainability-led ecosystem. By focusing on marquee drops and core collections, Virgio is mitigating inventory risk while catering to trend-sensitive shoppers. The strategic placement of stores in high-traffic retail hubs like Infiniti Mall and Inorbit Mall is expected to significantly boost brand visibility and drive the next phase of Virgio’s aggressive national growth plan.
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