08 November 2025, Mumbai
Entrepreneur and creative visionary Isha Jain officially launched her new brand, A29 Wellbeing, in Mumbai. Held on November 6, 2025, the event attracted a celebrity crowd of leading names from the worlds of fitness, fashion, and entertainment, including Suniel Shetty, Sonu Sood, Krishna Shroff, Arjan Bajwa, Madhur Bhandarkar, Gulshan Grover, and Shriya Saran, among others.
At its core, A29 Wellbeing represents a new era in modern wellness. It seamlessly blends premium activewear, holistic practices, and community-driven experiences into a comprehensive lifestyle movement.
The brand's initial collection introduces high-performance activewear for both men and women. The pieces are crafted with breathable, dynamic fabrics engineered to support comfort and movement throughout the day. The range includes essentials like t-shirts, sports bras, leggings, shorts, joggers, and hooded vests, all designed to embody confidence, functionality, and effortless style.
The apparel line is complemented by a curated selection of accessories such as caps, bags, bottles, and yoga mats, which combine innovative utility with minimal design, making A29 a complete wellness companion for everyday life. Currently, the full product range is available exclusively online at A29wellbeing.com, ensuring easy access for wellness enthusiasts across India.
A29 is founded on the belief that wellbeing is a lifestyle, not a luxury. The brand aims to move beyond simple fitness by creating a culture where design meets discipline and self-care meets simplicity.
While activewear marks the initial step, A29’s long-term vision is expansive, extending to the creation of gyms, recovery centers, and wellness spas, alongside expert-led programs focused on nutrition and mental wellbeing. This ambitious plan aims to build a truly holistic ecosystem of health, movement, and mindfulness.
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