04 December 2025, Mumbai
Homegrown premium travel and lifestyle brand, Eume has named acclaimed actor Ishaan Khatter as its new brand ambassador. This collaboration is a major milestone for Eume reinforcing its identity at the intersection of modern design, comfort, and style.
The partnership is rooted in a shared philosophy: that movement is more than just physical travel—it is personal, expressive, and intentional.
Khatter's dynamic spirit, unique personality, and grounded creative approach perfectly align with Eume’s core values, a brand built on craftsmanship and contemporary sensibilities.
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Naina Parekh, Founder, Eume, emphasizes, the brand represents a lifestyle in motion, not just travel accessories. Khattar is a natural extension of that.
He’s energetic yet grounded, stylish yet effortless, and deeply connected to his craft. This partnership kicks off a very exciting new chapter for the brand.
Khatter will represent Eume’s entire product line, highlighting how the collections seamlessly integrate into daily life, whether for work, travel, or leisure. The designs are created to balance comfort, durability, and a sense of understated individuality. Rather than endorsing a single item, Ishaan embodies the brand's complete spirit: versatile, expressive, and purpose-driven.
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