28 January 2026, Mumbai
Garment Mantra Lifestyle (GMLL) has officially operationalized its primary domestic expansion phase by appointing five authorized distributors across high-demand clusters in Tamil Nadu. Targeting a structured reach within Chennai, Trichy, Madurai, Dindigul, and Tirunelveli, the initiative facilitates immediate inventory access for retail partners across 19 districts. This cluster-based model is designed to optimize supply chain velocity while mitigating the logistical overhead typically associated with traditional wholesale frameworks.
Scalable infrastructure and market penetration
The move coincides with a robust fiscal trajectory for the Tirupur-based manufacturer, which recently reported a record Rs 100 crore in export sales for the current financial year. By transitioning to an asset-light distribution architecture, the company aims to capitalize on Tamil Nadu’s consistent demand for organized apparel without heavy capital expenditure. Management confirmed that a second phase is already underway to secure near-complete state coverage, including the Coimbatore and Salem belts, by the close of the current fiscal period.
Strategic resilience amidst sector shifts The domestic push serves as a strategic counterweight to international volatility. While GMLL has successfully penetrated Gulf and Middle Eastern markets, the localized Tamil Nadu network provides a stable revenue stream insulated from global trade fluctuations. Our objective is to bridge the gap between manufacturing excellence and retail availability, stated Prem Aggarwal, Managing Director. Despite industry-wide inflationary pressures, the company’s recent Q2 results showed a 288 per cent Y-o-Y rise in net profit, providing the necessary liquidity to fund this aggressive regional rollout.
A specialized manufacturer of knitted fabrics and garments, Garment Mantra operates a portfolio including brands like Hylex and Monk. With its primary manufacturing hub in Tirupur, the company is aggressively pursuing an export-led growth strategy while scaling its domestic wholesale presence through asset-light distribution models. Recently achieving its highest-ever export milestone, GMLL is focused on stabilizing long-term margins through high-volume retail penetration.
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