All Section

Legacy ethnic wear retailer Indian Silk House Agencies has reached a high-water mark in its national expansion, inaugurating its 63rd store in the historic heart of Hazratganj, Lucknow. This launch is a definitive move to capture the high-value bridal and ethnic segments in Uttar Pradesh, a region that contributes significantly to India’s Rs 80,000 crore saree market. By positioning itself in Lucknow’s iconic cultural district, the Kolkata-based brand is shifting from its Eastern strongholds to become a dominant national player in the premium handloom sector.

Capturing the ‘Ganjing’ experience through retail legacy

The Hazratganj flagship is designed to align with the local ‘Ganjing’ culture - a tradition of leisurely strolling and premium shopping. This strategic placement allows the brand to tap into a captive audience of affluent ‘HENRY’ (High Earner, Not Rich Yet) consumers who are increasingly moving toward authentic, artisan-backed fashion. Market data reveals that the handloom saree segment is projected to grow to $4.30 billion in 2026, with a strong CAGR of 9.11 per cent. To bring our legacy to Lucknow is to place our craft amidst a living culture that appreciates elegance, stated Darshan Dudhoria,CEO. The brand is leveraging its network of 15,000 artisans to introduce curated collections like ‘Weaves of India’ and ‘Weddings of India’ specifically for the Lucknowi palate.

Financial velocity and the road to 500 outlets

The opening comes as Indian Silk House Agencies maintains a staggering 55–60 per cent CAGR over the past four years, targeting a revenue milestone of Rs 200 crore by the end of FY26. To fuel this trajectory, the company is preparing to raise Rs 150 crore in Series A funding, primarily to shift toward a Company-Owned, Company-Operated (COCO) model. With a long-term goal of 500 stores by 2030, the brand is navigating the challenge of rising raw material costs by utilizing blockchain traceability and robotic warehousing. By halving its store-opening pace to one every seven days, the retailer is successfully consolidating its presence in Tier-II cities, which now account for over 50 per cent of luxury and ethnic sales in India.

Indian Silk House Agencies is a premier saree retailer founded in 1926 in Kolkata, specializing in authentic handloom silks like Banarasi, Kanjeevaram, and Jamdani. Currently operating 63+ stores across 12 states, the company targets the mid-to-premium segment with an omnichannel strategy. With plans to reach Rs 1,000 crore revenue by 2030, it remains a debt-free entity deeply rooted in supporting over 60 weaving clusters across India.

LATEST FASHION NEWS