10 September 2025, Mumbai
Men's wear brand Kingdom of White plans to open one to two new stores every month across India, scaling up from its current 30+ locations.
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According to Vineet Haralalka, Founder, the brand is shaping the men’s fashion space with a focus on simplicity, sophistication, and sustainability.
What started with pure white shirts has expanded to include bottomwear and even home textiles, all while maintaining a minimalist aesthetic.
Haralalka says, the brand's designs are influenced by global trends and minimalist philosophies, but every product is rooted in sustainability.
Kingdom of White is committed to responsible and refined clothing, from using natural fabrics to minimizing plastic pacKingdom of Whitekaging.
He also addressed industry challenges like meeting minimum order quantities and maintaining quality craftsmanship at scale, stating that quality is non-negotiable for the brand.
To further grow its presence, Kingdom of White appointed actor Rana Daggubati as its brand ambassador.
Haralalka notes, Rana's confident, understated, and aspirational persona aligns perfectly with the brand's values.
On the digital front, the brand uses AI for customer support, personalization, and inventory management to ensure seamless online and offline experiences.
Haralalka also hinted at future plans to diversify into lifestyle products, guided by customer feedback and market demand.
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