Miss Diva 2025 Grand Finale emphasizes shift towards 100% natural-origin fabrics
24 December 2025, Mumbai
The Miss Diva 2025 Grand Finale transformed Mumbai into a high-octane stage for sustainable fashion on December 21, 2025. Presented by LIVA, the event stood out as a pivotal retail and apparel showcase, emphasizing a shift toward 100 per cent natural-origin fabrics in high-fashion couture.
Held on December 21, 2025 amidst a glittering audience of industry veterans and Bollywood celebrities, the event witnessed the crowing of Avni Gupta as Miss Diva Supranational 2025, while Avani Kakekochhi Bhat was awareded with the title of Miss Diva Cosmo 2025. Both queens are set to carry the torch of Indian pageantry to international platforms in 2026, representing an industry that increasingly blends traditional aesthetics with eco-conscious innovation.
Bohemian innovation and retail resonance
The runway served as a real-time display of the ‘Bohemian Muse’ collection, a major highlight for the retail sector. Finalists in the Fashion Designer category showcased intricate ensembles crafted from LIVA fabrics- derived from eucalyptus and bamboo - demonstrating the material's superior drape and breathability. Designer Samant Chauhan, who mentored the Top eight designers, noted, the fluid nature of cellulosic fibers is redefining summer-wear trends for 2026. Named Miss Diva Fashion Designer 2025, Aishwarya V wowed the jury by proving that biodegradable textiles can compete with synthetic silks in durability and visual luxury.
The rise of the digital fashion economy
Reflecting the broader shift in Indian retail toward influencer-driven commerce, the finale also spotlighted the Miss Diva Content Creator 2025 winner, Monica D’Souza. Dressed in Nandita Mahtani’s creations, the segment underscored how digital storytelling now dictates apparel demand in India’s Tier-I and Tier-II cities. With Indian textile and apparel exports projected to reach a Vision 2030 target of $100 billion, platforms like Miss Diva are no longer just beauty contests but strategic launchpads for the ‘Farm to Fiber to Foreign’ vision.
Liva is the flagship retail brand of the Aditya Birla Group company-Birla Cellulose, a specialist in eco-friendly Man-Made Cellulosic Fibers (MMCF). The brand offers products including Livaeco, Liva Reviva (recycled fiber), and Birla Excel, targeting high-end apparel, ethnic wear, and home textiles. It operates in over 250 cities across India.
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