Monte Carlo strengthens ‘Bharat’ foothold with Arambagh launch as profits double
29 December 2025, Mumbai
Monte Carlo Fashions has officially extended its retail footprint into Arambagh, Hooghly, marking a strategic entry into West Bengal’s high-potential Tier-III markets. This new exclusive brand outlet (EBO) is a cornerstone of the company’s ambitious roadmap to scale its national presence to over 400 stores by the end of the FY25-26. The launch in Arambagh aligns with a broader industry shift where nearly 45 per cent of premium fashion demand is now originating from non-metro cities. By establishing a physical presence in the Hooghly district, Monte Carlo is positioning itself to capture the ‘premiumization’ wave, where semi-urban consumers are increasingly swapping unbranded apparel for heritage-backed labels that offer a blend of quality and contemporary style.
Sustaining high-octane growth through diversification
The Arambagh expansion comes on the heels of a stellar financial performance, with the company reporting a 15.3 per cent Y-o-Y revenue growth to Rs 248.7 crore in the latest quarter. More impressively, Monte Carlo’s net profit doubled to Rs 16.17 crore, fueled by a successful transition from a winter-wear specialist to an all-season lifestyle brand. Our expansion into markets like Arambagh is vital for maintaining our 15-20 per cent revenue growth guidance as we diversify into athleisure and home textiles, notes Sandeep Jain, Executive Director. This strategy effectively mitigates seasonal risks, with new categories like the 'Rockit' sportswear line and premium denims now contributing significantly to the bottom line, ensuring that the brand remains a year-round retail powerhouse.
Founded in 1984 in Ludhiana, Monte Carlo Fashions is a premier Indian apparel brand that has evolved from a knitwear pioneer into a comprehensive lifestyle player. With a presence in 2,500+ MBOs and a growing EBO network, the company targets a Rs 1,200 crore turnover by 2026 through aggressive geographic expansion.
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