Myntra to address independent entrepreneurs’ expansion challenges with MynShakti 2.0
06 March 2026, Mumbai
Myntra aims to accelate the growth of women-led digital-native brands with the launch of the second edition of its MynShakti program. This expanded edition of the initiative aims to onboard and nurture 100 women-led businesses across the fashion, beauty, and home lifestyle categories. It strives to address critical scaling challenges encountered by independent entrepreneurs navigating the e-commerce landscape by providing structured mentorship and platform access.
Bridging the digital divide with vernacular support
A significant enhancement in MynShakti 2.0 is the introduction of a dedicated vernacular video series. This educational resource is specifically engineered to demystify complex operational processes - such as digital cataloging, order fulfillment, and growth analytics - for entrepreneurs residing in Tier II and Tier III cities. India's e-lifestyle landscape is being shaped by a new generation of entrepreneurs, with women increasingly taking the lead, notes Govindraj MK, Chief Human Resources Officer, Myntra. This localized approach effectively lowers the entry barriers for non-metropolitan founders, ensuring that geography does not impede access to the same technical infrastructure and marketplace advantages enjoyed by larger, established labels.
Operational excellence and sustainable scaling
Participating brands under the MynShakti umbrella receive end-to-end support, including six months of dedicated account management and expert-led webinars on strategic pricing and performance marketing. This model reflects a broader shift in the Indian retail ecosystem, where marketplaces are increasingly acting as operational partners rather than mere distribution channels. By focusing on data-driven decision-making and operational discipline, the program helps nascent brands refine their unit economics and build lasting customer trust. As Myntra continues to integrate these diverse, homegrown labels into its ecosystem, it reinforces a commitment to long-term profitability and inclusive growth within the domestic digital commerce sector.
A premier Indian fashion, beauty, and lifestyle e-commerce platform,Myntra serves millions of customers across India, offering an extensive selection of domestic and global brands. The company focuses on scaling homegrown D2C businesses through specialized enablement programs like ShECommerce and MynShakti, prioritizing inclusive growth and innovative customer experiences.
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