04 December 2025, Mumbai
Myntra is set to host the 23rd edition of its flagship retail event, the End of Reason Sale (EORS-23), starting on December 5, 2025 with Myntra Insiders and VIP access beginning on December 4. Promoted under the main value proposition of a ‘Price Crash’, this edition is strategically timed to meet the high demand generated by the Wedding, Winter, and Holiday/Party season calendar.
The sale will offer a massive selection of over six million styles from more than 10,000 international and domestic brands, promising customers exceptional value across all categories. Key categories expected to see significant traction include ethnic wear, jewelry, and beauty products, driven by the wedding season, alongside a strong focus on winter apparel, party wear, and travel essentials for the year-end celebrations.
To enhance the premium shopping experience, the Myntra Luxe segment will feature top designer wear and the India debut of brands like Desigual. Furthermore, the event will leverage its vast social commerce ecosystem, featuring 400 Myntra Minis from over 75 creators to provide styling inspiration, and will prioritize speed with its M-Now service, offering delivery in as fast as 30 minutes in select cities.
Get in Touch! 
